With Adwerx digital ads, we talk about the importance of a compelling call to action, or CTA.
The CTA is a critical part of any advertising tactic. Display ads like newspapers and billboards can have a CTA but it’s usually asking the consumer to go do something like pick the phone or go online. With digital marketing, whether they are online ads or email, you can make it easy for your prospect to take the next step — just click!
But saying “Click Here” isn’t a call to action. The CTA is the value your prospect will receive when they click on the link. So you need to be explicit about why they should — answer the question, “What’s in it for me?”
Our friends at BombBomb feel strongly about a call-to-action for your email. And they use video to do it. Here’s how they’ve outlined using a clear call to action in email.
One clear call to action. It’s the key to better email.
Before you make and send any email, 3 things should be clear to you.
If you’re clear on them, they’re going to be much more clear to each recipient. And you’ll get better email results.
The 3 things each recipient should know:
- 1. Why he or she received the email.
- 2. What opportunity you’re making available to him or her.
- 3. How to take you up on that opportunity.
Your clear call-to-action is #3. It’s the step to take next.
Learn more about better emails through clear calls to action and see how easy it can be to drag and drop a call to action straight into your BombBomb emails and video emails.
You’re busy. And so are your prospects, clients, team members, strategic partners, and all the other people who are directly and indirectly part of your success.
So make email easy for them. Make obvious for them why you’ve sent an email, what the opportunity is, and how to take advantage of that opportunity … with a clear call to action.
Potential calls to action:
- Reply to this email
- Give me a call or a text
- Tell a family member, friend, or coworker about our product or service
- Visit my website
- Read this blog post
- Visit this product or service landing page
- Sign up for this webinar, event, or class
- RSVP for this event
- Visit this social profile
- Share an online review
- Download this guide
- Check out our pricing
- Click through this link (to do or see any of a variety of things)
What is the action you need or want them to take? What value, benefit, or outcome will receive if they do it?
Set it up in the subject line and preheader, reinforce it in the headline, bring it to life in a video, detail the opportunity and its value in the text, then offer a clear call to action.
How to add a call to action to your email in BombBomb
As a communication channel and as a sales and marketing channel, email offers several benefits over other options, including that everyone has it and that it’s completely trackable.
Another benefit is that it’s great at routing traffic. It helps people get from here to there – on their phone or laptop and in their lives.
That clickable call to action (exceptions include the first 3 in the list above) takes your recipient from their inbox to the exact place they need to be to take you up on your offer.