All mortgage consultants will receive several types of hyperlocal digital advertising, including streaming TV commercials
With eight offices up the California coast, Country Club Mortgage prides itself on putting the people they serve first. Today, that commitment is extending to their own mortgage consultants with an investment in branding that reaches the individual level. The firm chose Adwerx to power automated digital advertising for all mortgage consultants.
Country Club mortgage consultants are receiving a comprehensive marketing strategy through Adwerx’s Customer Relationship AdvertisingTM. The solution places emphasis on a humanized approach to brand marketing and provides producers with automated ads customized with their name, photo, and contact information. The program includes streaming TV commercials and retargeting ads so that when a prospect visits their webpage, the mortgage consultant’s customized ad follows the individual throughout their online journey.
Mortgage consultants also receive Custom Audience Ads, keeping them in front of their customer database – one of the most valuable audiences to the mortgage business. The technology pulls from a CRM and shows a personalized ad to each member of the mortgage consultant’s network throughout the web.
“Our commitment to technological innovation is what has helped us stay competitive in a crowded industry,” said Steve Rose, CEO at Country Club Mortgage. “We chose Adwerx to power a comprehensive marketing strategy for our mortgage consultants so they can rest assured they have the top-of-the-line technology backing their brands.”
Adwerx’s Customer Relationship AdvertisingTM is the first and only solution of its kind to automate personalized digital advertising for mortgage brokerages and their producers.
To learn more about Adwerx solutions for your firm, visit adwerx.com.
About Country Club Mortgage
At Country Club Mortgage, our mission is to set a high standard in the mortgage industry. We are committed to quality customer service – putting the people we serve first. Our goal is to carefully guide you through the home loan process, so that you can confidently select the best mortgage for you and your family from the many mortgage options that are available today. After you select the loan that is best for you, we will work continuously on your behalf to help you achieve your dream of homeownership. We process, underwrite, and fund your loans in house.
About Adwerx
Adwerx delivers Advertising Automation as a Service for over 200 enterprises and over 250,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.
Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at adwerx.com.
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