The program ensures that all producers receive a comprehensive digital advertising campaign, including streaming TV advertising
Coldwell Banker Grass Roots Realty is making a promise to provide the best in digital advertising technology by implementing Adwerx’s automated advertising solution, including online ads for new listings, the use of website retargeting, and access to Streaming TV services.
Digital ads for new listings launch when a property is publicly listed – and during the all-important first week that a home hits the market and receives the most attention. They appear on popular websites such as ESPN and the New York Times and social media sites such as Facebook and Instagram. This helps to instill confidence and optimism amongst sellers, proving Coldwell Banker Grass Roots Realty agents are digitally savvy, and are providing the best marketing possible for their listings.
Adwerx further boosts awareness of the agents themselves through impactful brand radius and retargeting technology. These campaigns elevate the agent’s profile by optimizing visibility and keeping them top-of-mind with potential clients by ensuring brand ads featuring the agent’s photo and contact information reach potential buyers and sellers within a geographic area of the agent’s choosing, as well as with any prospect who visits an agent’s website.
Lastly, agents have access to a branded, self-service portal where they can target qualified prospects directly with personalized commercials on streaming TV services, giving access to an advertising medium that is only going to grow.
“Digital and streaming TV advertising is an important part of our strategy,” said Diann Patton, Broker/Owner at Coldwell Banker Grass Roots Realty. “We trust Adwerx to help extend our reach during the critical first week on the market by delivering ads that automatically deploy to reach potential buyers online.”
Since launching its automated platform in 2017, Adwerx has seen rapid adoption among the nation’s most innovative brokerages. Brokers who provide Adwerx retain their agents at a higher rate, with 42% lower agent churn, according to an analysis by REAL Trends. To learn more visit enterprise.adwerx.com.
About Coldwell Banker Grass Roots Realty
As the number one real estate company in Nevada County, Coldwell Banker Grass Roots Realty sells more homes and land than any other organization by volume and units sold. We know how to buy and sell Nevada County real estate.
We continue to be the standard bearer for technology innovations, offering multiple local websites and numerous national websites for customers to Search For Homes and an Online New Listing Notifications that emails listings to buyers based on their personal customized criteria.
As for customer service, we are the only company that’s offering assistance to buyers and sellers with all the help and details before, during and after their move.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.