Classic Properties Selects Adwerx to Power its Online Advertising

Comprehensive digital advertising platform provides online marketing for every agent and listing

Adwerx, one of America’s fastest-growing companies 3 years in a row and preferred digital advertising platform to over 200 regional, national, and international real estate brokerages, announced their newest brokerage firm to join the Adwerx Enterprise Automation Platform: Classic Properties.

Founded in 1983 ​and locally owned and operated, Classic Properties consistently ranks among the most successful firms in the regions it serves. In 2019, Classic Properties maintained its stature as #1 in Sales Volume in Lackawanna County, as well as #1 in Number of Sales in Luzerne County. Continuing with its commitment to deliver a high standard of service, the firm will provide automated digital advertising for each new home listed for sale. Each ad will run for one week with the option for the agent to extend the campaign. These automated campaigns provide agents with an immediate turnkey solution for showcasing the wide variety of listings that Classic Properties offers in over 10 PA Counties.

“Digital advertising is an important part of our strategy,” said Steve Farrell, Broker/Owner at Classic Properties. “We trust Adwerx to help extend our reach during the critical first week on the market by delivering ads that automatically deploy to reach potential buyers online.”

In addition to the advertising for each new listing, every one of Classic Properties’ 100+ agents will receive an automated retargeting campaign. Benefiting both the buyers’ and sellers’ agents, this powerful strategy generates increased visibility and maximizes online exposure as the agents’ ads follow potential clients who have visited the agents’ web pages. Agents will also be able to unlock the power of streaming TV advertising through a branded, self service portal that allows them to purchase additional advertising campaigns on top of the complementary listing and retargeting ads they’ll receive through the Adwerx program. 

Classic Properties has been a market leader in Northeastern Pennsylvania since 1983. The firm prides itself on being a company of successful industry leading real estate professionals, where a higher standard of service, communication, and commitment is never compromised.

Digital advertising is a marketing channel that satisfies both broker and agent objectives, providing trackable reporting that helps agents earn more listings while also continuing to develop the overall reach of the brokerage brand. The Adwerx Enterprise Automation Platform makes digital advertising easy to set up, implement, and track. To learn more, please visit

About Classic Properties

Classic Properties is an independent real estate company, serving buyers and sellers in the greater areas of Scranton, Wilkes-Barre, The Poconos, Back Mountain, Wyoming County, and beyond. With 100+ real estate agents helping clients buy & sell houses in 10+ PA Counties, we take pride in our above-and-beyond services and knowledgeable realtors.

Our locally-owned and operated real estate company provides exemplary local service to every client, every day and we can prove it. With over $1 Billion in Closed Sales Volume in the past 6 years, we’re proud to say the Classic name has been synonymous with the marketing of Northeastern Pennsylvania’s most valuable properties since 1983. Learn more at

About Adwerx

Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.

Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at

Receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.

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