Brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns
Century 21 Results launches the Adwerx Enterprise Automated Advertising Platform to power digital advertising for all of its agents. The firm is now automating online ads for newly listed properties, plus custom retargeting campaigns for every agent. Agents also have the ability to run local, personalized streaming TV commercials.
As a progressive real estate firm, Century 21 Results prides itself on being technologically advanced, while also focusing on the establishment and growth of its agents. Now, the company will provide a solution that has been proven to impress sellers, while helping agents win 35% more listings through Adwerx’s fully automated solution.
The Adwerx Enterprise Automation Platform delivers each client a fully integrated, results-oriented digital marketing solution, helping agents to:
- Exceed their clients’ expectations and create immediate online visibility for their listings – automated ads are displayed on Facebook, mobile apps, and premium websites that consumers and potential home buyers visit regularly.
- Extends agents’ reach with intelligent retargeting that recaptures the interest of prospects. 43% of their website visitors (potential clients) are more likely to convert as a result of online retargeting ads that follow their online behavior.
- Deliver next-level brand exposure on Streaming TV, the most successful advertising medium with 76% of U.S. households now subscribing to a video streaming service.
All Century 21 Results agents also receive access to a pre-made inventory of custom, personal brand ads through a self-service portal that they can run individually, complementing their automated campaigns. As a part of this portal, agents can target qualified prospects directly with personalized commercials on streaming TV services, giving them unprecedented access to TV as a marketing channel with custom targeting at an affordable price point.
“Century 21 Results is committed to investing in the latest technology to ensure our agents can build their brands and win more listings,” said Noele DiSano, Director of Marketing at Century 21 Results. “Adwerx provides a seamless solution for our agents to do this by maximizing the visibility of our properties for sale, and giving our agents innovative ways to build their brands online and on TV.”
It is essential for both agents and brokers to use digital advertising to stay at the forefront of today’s competitive real estate market. The Adwerx Enterprise Automated Advertising Platform delivers comprehensive digital advertising strategies that are easy to create and deploy, while enabling brokerage leaders to recruit and retain top talent. With a service that is simple and efficient, agents can focus on the human relationships that build business. To learn more, visit enterprise.adwerx.com.
About Century 21 Results
Century 21 Results is focused on providing our clients a true, full-service platform that allows our agents to do what our clients hire them to do…sell their home at the highest price possible. We set ourselves apart from other real estate companies by our Four Points of Differentiation:
Agent to Staff Ratio – We employ 14 staff members to help our agents effectively market and sell your property. Our agents are the front sales line, and they do their job to perfection in communicating with other agents, and potential buyers…our staff handles the rest!
Largest International Exposure – Century 21 spans across 81 countries with 8,800 offices. This is leveraged through www.Century21Global.com. Atlanta has quickly become an International City, and the connectivity with the brand gives our listings maximum exposure and opportunity to reach the International Buyers like no other.
Internet Marketing Execution – Our office invests in Zillow, Trulia, Homes.com, and many other online sites and strategies. We want to offer you the best level of service in the online experience as over 90% of consumers are finding their homes, or agents via online searches. Our staff excels behind the agents to execute our online marketing on your behalf.
Client Support Team – 230 Agents, Professional Home Stagers, Social Media Coordinator, Property Marketing Director & a C21 Zillow Specialist…making the buying and selling process seamless. We take care of everything!
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
Receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.