Providing Personalized, Local Brand Ads for Every Agent and Listing
Fulfilling a commitment to provide the best technology for their agents, CENTURY 21 AllPoints Realty has implemented the Adwerx Automated Advertising Platform for each of its sales offices. Intelligent retargeting technology and automated listing ads powered by Adwerx deliver the digital advantage that home sellers and agents expect from their brokerage, empowering them to compete in today’s aggressive real estate market.
Digital ads for new listings launch as soon as properties go on the market. These ads appear on Facebook, popular mobile apps, and across premium websites that consumers and potential home buyers visit on a daily basis, including local and national news outlets. This helps to instill confidence and optimism amongst sellers seeking a swift transaction. Additionally, the program automates the work of digital marketing promotions, allowing agents to focus on acquiring new listings and providing enhanced quality client service.
The Adwerx Automated Advertising Platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and keeping them top-of-mind with potential clients.
Additionally, agents can unlock the power of streaming TV advertising through a branded, self service portal that allows them to purchase additional advertising campaigns on top of the complimentary listing and retargeting ads they’ll receive through the Adwerx program.
“We know that in recent months our prospective buyers and sellers have been spending so much more of their time online,” said Ryan Peterson, President and CEO at CENTURY 21 AllPoints Realty. “As a result, it is more important than ever to implement a program that puts our agents in front of those prospects. Adwerx provides a simple, yet impactful solution to do this.”
Digital advertising is a marketing channel that satisfies both broker and agent objectives, providing trackable reporting that helps agents earn more listings while also continuing to develop the overall reach of the brokerage brand. The Adwerx Automated Advertising Platform makes digital advertising easy to set up, implement, and track. To learn more, please visit enterprise.adwerx.com.
About CENTURY 21 AllPoints Realty
For more than 25 years, the CENTURY 21® System has been helping people sell their homes. We understand the selling process and have designed the CENTURY 21 AllPoints Customized Marketing System to assist you in differentiating your home from others in your marketplace. This marketing system will help alleviate any anxiety you may have about selling your home and guide you through the selling process. Our Customized Marketing System will show you all the enhanced marketing support and customer convenience services the CENTURY 21® System can offer you. Learn more at cthomeseekers.com.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.