BluPrint Home Loans Automates Hyperlocal Digital Advertising With Adwerx

Mortgage firm launches Adwerx to promote the personal brand of every loan officer

BluPrint Home Loans is a mortgage lender based in California focused on technology, local expertise, and personalization. On July 8, 2021, they launched the Adwerx Platform, bringing these concepts home by automating personalized, hyperlocal digital advertising for all loan officers at their firm that targets potential home buyers and real estate agents. These targeted ads run on premium websites, social media, and streaming TV. Through this unobtrusive but ongoing personal brand promotion, loan officers build relationships with prospects and referral sources in their local communities, resulting in increased productivity.

BluPrint is included in the NFM Lending family of companies, a nationally ranked lender known for their dedication to client care and focus on implementing the best technology for their branches and loan officers. By allocating the finest resources and working with major lenders, they empower their loan officers to provide individualized service and help their borrowers navigate complicated processes.

“We’re excited to see our Adwerx campaigns aid brand recognition for BluPrint Home Loans and reinforce the branding of our local loan officers,” said Lindsay Poe, President of BluPrint. 

Compliance issues have traditionally prevented mortgage companies from engaging in advertising automation, but Adwerx built a compliance firewall into their platform to help address this challenge. Their compliance approval dashboard gives firms full control over the final approval of edited ads, as well as an automated communication sequence for their internal compliance process. From day one of launch, loan officers have access to pre-approved, brand-compliant ad templates built with the firm’s marketing team.

Adwerx has been proven to increase productivity for sales producers. Their digital brand ads allow loan officers to reach home buyers directly and also stay top-of-mind with their referral networks. Through their automation platform for enterprises, campaigns launch for every loan officer automatically across Facebook and Instagram, and premium websites.

To learn more about Adwerx solutions for your firm, visit

About BluPrint Home Loans

BluPrint Home Loans is a boutique nationwide mortgage lender whose mission is “Enriching Lives…Simplifying Homeownership”. They are committed to investing in their loan officer’s business and helping them build their brand in their local markets.

About Adwerx

Adwerx delivers Advertising Automation as a Service for over 500 enterprises and over 400,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior. 

Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at

More great content like this:

Leave a comment