Bliss Mortgage “Making Moves” By Automating Digital Advertising With Adwerx

Full digital ad automation will be available for every loan originator at their firm, delivering improved productivity

Based in Tampa, FL, Bliss Mortgage LLC is a 5-star lender focused on leveraging technology to simplify the home loan origination process while providing personal support from their team of loan originators. Today they’re launching Adwerx’s digital advertising platform, offering full automation for each one of their loan originators. By providing automated brand advertising, they continue to position themselves as a mortgage lender at the forefront of technology.

Bliss Mortgage is one of the first in line, gaining early access to this new technology in the mortgage industry. Mortgage companies have historically been locked out of automated advertising services due to compliance regulations, but Adwerx’s proprietary compliance approval dashboard helps address these restrictions. Firms first decide whether or not to allow ad edits. If allowed, they designate internal teams who can approve or reject ad creative. The compliance dashboard automates the communication flow between originators and the compliance team, empowering firms to ensure compliance and making the process much less burdensome for their internal teams.

“At Bliss Mortgage we pride ourselves on our user-friendly technology and our focus on the human touch we provide our customers,” said Gerald Bliss, Owner of Bliss Mortgage. “Adwerx is very much aligned with our values as a company. Their technology requires no additional effort from our loan originators, enabling them to focus on providing top-notch service while building their personal brands in the areas important to their businesses”.

The Adwerx platform automatically creates and launches personalized brand-compliant ad campaigns for the firm and each loan originator across Facebook and Instagram, as well as premium websites. Ads feature the firm’s branding and a loan originator’s face and contact information, a methodology developed by Adwerx called FaceForwardTM advertising. Each loan originator’s ad enables them to effortlessly build their personal brand in their local areas, reach home buyers directly, and stay top-of-mind with their referral networks.

By delivering soft-touch brand advertising to targeted audiences, firms can see a 15% increase in productivity for sales producers. Loan originators also have access to the Adwerx AdStoreTM, where they can purchase additional ads targeting potential home buyers, past clients, and real estate agents based on geography or targeted to individuals in their CRM. Ads run on premium websites, social media, and streaming TV.

To learn more about Adwerx’s automated advertising solutions for your firm, visit

About Bliss Mortgage

The Bliss Mortgage LLC team is committed to providing clients with the highest quality financial services combined with the lowest rates available in your area. The outstanding mortgage professionals here will work with you one on one to ensure that you get a financial solution that is tailored specifically to meet your financing needs. Whether you are purchasing your dream home, refinancing an outstanding loan, or consolidating debt, the highly experienced team of loan officers here can help you find the right loan program at the lowest rate no matter what your needs are.

About Adwerx

Adwerx delivers Advertising Automation as a Service for over 200 enterprises and over 250,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior. 

Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at

More great content like this:

Leave a comment