Creating the best real estate branding is all about creating the best impression. So you put your picture up on your website? Great, now buyers know your face, but they still don’t know your brand. Having the confidence to creatively (yet succinctly) show what makes you a REALTOR above the crowd is the key to successful branding. You’re not just selling a house, you’re selling you selling the house.
Brainstorm: how to make real estate branding ideas rain in your brain
When decoding your brand, think about how you present yourself to the world. Are you memorable? Are you bold and assured in your approach to net results? Bold is beautiful, and that translates easily to real estate branding. The more memorable you are, the more likely you are as a realtor to get referrals, listings, appointments, and sales. Now THAT is a storm we call perfect.
Let’s get back to basics.
You need real estate branding ideas. Those ideas need to have a purpose, or your collection of materials looks unfocused and slapdash. This is your brand. Something this important requires what we call awareness marketing. From understanding who you are to understanding who your customer is, taking stock of key characteristics will help shape your brand ideas.
If you’ve been taking the cookie cutter approach to your realtor business cards and website, it’s time for that cookie to crumble. Highlight what is unique about you in your real estate business. Think of positive feedback you’ve gotten from sellers and buyers and use it. That is your real estate brand! See? Not so hard after all.
Gather your marketing materials.
Now you have your idea, so it’s time to promote it. Here are the necessary tools you’ll need in your tool belt for optimal real estate branding:
You might have great graphic design skills, but it might be worth it to hire a professional to do your branding materials to free up some of your time. If you prefer the DIY approach, you can build your own digital ads with templates.
Quality content control
Having good materials and a concept is a great start, but what does your real estate branding have to say? It’s up to you to create informative, interesting, and yes, even educational content on your website. A credible brand is one that informs while pulling readers in. Add a blog to your website, and then re-post your articles on Google+, LinkedIn, Reddit, and Twitter. Your realtor point of view and insight will be seen by more people and come up in more search engine results. What’s not to love?
While you’re typing, let’s not forget about video. Don’t be afraid of YouTube. Video is a great sales tool for listings, but also for you to build your best real estate branding strategies. By creating video content, you can let customers feel what it’s like to work with you. They can get a sense of the properties you sell and what you can do for them, and convey it all in a way the written letter cannot. Get ready for your closeup, because it will lead to sequels.
Most people do the majority of their reading online, so think about free e-books as a great way to generate new contacts and promote your real estate brand. Encourage people to register to download your reports, such as Top Ten Tips for New Buyers, or the Super Guide to Getting Ready to Sell.
Your real estate branding needs consistency, so your offline and online marketing efforts should work in tandem. One agent in California puts his hashtag from social media (#FastAgent) as signage on his properties. It’s easy to remember, and it stands out. A potential customer will see it either on or offline and search for the hashtag, finding instant results.
Digitally speaking, your ads should stand out. There’s a lot of online noise to contend with. Retargeting is a strategy we use at Adwerx to ensure ads follow prospective buyers around online. It’s our mission to deliver digital marketing strategies for agents and agencies to help them achieve the best real estate branding possible.