New program powered by Adwerx Enterprise will automatically create and display ads for nearly 50,000 network agents
Irvine, CA – Berkshire Hathaway HomeServices, one of the country’s premier and fastest-growing real estate brokerage networks, has joined forces with Adwerx Enterprise to launch an unprecedented digital marketing program making personalized digital advertising brilliantly simple and accessible for all of its network members.
The Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise combines the network’s existing marketing platform with Adwerx’s innovative technology to automate digital branding and listing ads. Through the power of retargeting, the program seamlessly builds agents’ personal branding, while also aligning with Berkshire Hathaway HomeServices brand standards for effective, always-on advertising. Once an interested home buyer or seller visits an agent’s website, the personally branded ads will display on the social media platforms and premium websites subsequently visited by that potential client. Whether the agent caters to buyers or sellers, the ads help to maintain consumer awareness and visibility for Berkshire Hathaway HomeServices network agents and the brand overall.
The retargeted ads are executed automatically; no action is required from the agent. The process works similarly to Automated Listing Ads, an original Adwerx Enterprise service that has become the gold standard for automated and customized listing advertising for the real estate industry. Through the agreement, Berkshire Hathaway HomeServices will also provide network members with a one-week digital advertising campaign for every new listing. Starting today, every new listing generated by a Berkshire Hathaway HomeServices network agent will receive a week of free digital advertising through Adwerx. The process is once again automatic as Adwerx will create listing ad campaigns as soon as the property is publicly listed for sale, and then display the ads on Facebook, Instagram and around the web. Ads will appear to potential homebuyers within a 15-mile radius of the listing and will be customized with property photos and listing details, while also including the agent’s photo and contact information.
“Our goal is clear with the Automated Advertising Program powered by Adwerx Enterprise: We want to help our network agents win more listings, drive more referrals and stay in front of the people who matter most to their business,” said Chris Stuart, CEO of Berkshire Hathaway HomeServices. “We are committed to creating technology solutions that serve our agents and delight their clients. We’re excited to work with Adwerx on this initiative as the company is a leader in automated advertising.”
“This is the first time we’ve created a complete suite of services to satisfy all the needs of brokerages and their agents,” stated Jed Carlson, CEO of Adwerx. “It takes all of the techniques and technology we’ve developed and distills them into a single program. We are proud to launch this innovation with Berkshire Hathaway HomeServices.”
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. The brand was recently recognized as Real Estate Agency Brand of Year and Most Trusted Real Estate Brand in the 2018 Harris Poll EquiTrend Study. Visit www.berkshirehathawayhs.com.
Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 150,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America’s Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.