Compass recently released a product targeting custom audiences which is game changing, so much so that Adwerx has been doing it since 2016 and it comes standard with every Adwerx Enterprise customer portal
Adwerx launched in 2013 on the premise of providing brilliantly simple digital advertising to any business that needs to build an online presence. Understanding the fundamental importance of branding from day one, the company has focused on providing hyper-targeted, personalized advertising on social media, premium websites, and most recently streaming TV, empowering real estate agents and brokerages to reach their target audiences at scale with the power of industry-leading, turnkey automation.
The first tech company to enter the industry with the notion that digital branding is essential to a successful real estate marketing strategy, Adwerx now automates digital display advertising for over 200 real estate brokerages, including 25% of the top firms in the U.S. On the heels of this success comes competitors looking to enter the digital branding space, often mirroring their offerings to Adwerx’s existing suite of products.
An example of this includes Compass’ recently released product targeting custom audiences, where users have the ability to advertise to audiences pulled directly from their Compass CRM, and market a seller’s property on Facebook and Instagram. Adwerx released custom audience technology back in 2016, giving brokerages a way to reach prospective agents with personalized recruitment messaging, as well empowering the agents themselves to consistently nurture their referral networks with always-on advertising. Since launching this product, Adwerx has delivered over 630 million impressions to custom audiences on behalf of agents and brokers through their always-on, marketing engine.
This technology comes standard with every Adwerx Enterprise contract, and runs on premium websites like ESPN, The Wall Street Journal and The New York times, as well as local news sites, Facebook and Instagram. Plus, Adwerx’s patent-pending Quick Adder technology makes the addition of new audiences into digital sphere campaigns seamless. Soon, Adwerx customers will also have the ability to reach their SOI on TV, as Adwerx integrates this same technology into their existing Streaming TV product.
Working with Adwerx keeps brokerages ahead of the advertising curve, in a time when being online and on TV is more important than ever, and keeps agents and firms relevant when they can’t afford not to be. According to NAR’s 2019 Profile of Buyers and Sellers, the typical seller has recommended their agent once since selling their home, while 36% of sellers recommended their agent three or more times since selling their home. In addition, 75% of recent sellers contacted only one agent before finding the one they worked with to sell their home. Adwerx has recognized the critical importance for an agent to stay in front of their Spheres online and has been educating agents about this for years. Now, firms like Compass are jumping on the bandwagon by implementing this technology for themselves.
Looking for ways to constantly innovate, Adwerx offers customers creative ways to use their SOI campaigns. A timely example of this is through holiday promotions. Adwerx is now offering customers “holiday card” ads as a way to get in front of friends and family using a new medium. Some savvy customers are even using it to help charities with event sign ups and donations by donating their ad space to their preferred charities.
The Adwerx Enterprise Automation Platform has seen rapid adoption among the nation’s most innovative brokers and lenders. With the recent publication of landmark research studies from T3 Sixty and REAL Trends highlighting the positive ROI of their platform, Adwerx is well positioned to help forward-thinking enterprises succeed during periods of uncertainty. Adwerx allows firms of any size to compete in the market, giving them a solution that allows them to compete with the big players, like Compass.
To learn more about Adwerx’s custom audience targeting and the Adwerx Enterprise Automation Platform, visit enterprise.adwerx.com.