From ROI to ROO for real estate
Most real estate professionals approach digital advertising from an ROI perspective, focusing on their return on investment. But the ROO (Return On Objective) viewpoint is much more powerful. ROO means answering questions such as:
What is the true purpose of your marketing effort?
What are the underlying marketing objectives?
What do you really want to tell your clients?
Once you have their attention, what do you want them to do?
Join real estate expert Jeff Lobb from Sparktank Media and Adwerx CEO Jed Carlson to discuss this framework and how you can put it into play in your real estate advertising strategy.
Jeff Lobb is the founder of SparkTank Media. He is an International Speaker, Trainer, Coach, Innovator and Consultant. Jeff has been a REALTOR® for over 23 years and has more than 10 years experience in the Internet and Technology fields both with Fortune 500® companies and startup ventures.
Jed Carlson, Adwerx CEO, is a serial entrepreneur with a focus on technology and marketing. Jed is obsessed with taking on the digital challenges that face small businesses, and building scalable, simple and affordable products to solve them.