What do real estate agents have in common with Amazon and Zappos? You can all retarget your customers!
In the early days of the web, you would find a web site whose demographic matched the people you were trying to reach. So as real estate agents, you might reach out to your local newspaper web site or something else that was highly localized. Then you’d buy ad space directly from that site.
Now, it’s all about the user. So it doesn’t matter what site the user is on – based on the face they’ve already expressed interest in you, you can put your ad on any web site.
Data shows that conversion rates actually increase the more users see an ad within remarketing campaigns. It’s true that click-through rates decline over time. Although those people who do click on your ad, after having seen it a few times already, become twice as likely to convert.
So your ads have served to “soften the ground” or create a sense of familiarity. That then creates confidence in you as a real estate expert.
The fact is this: we are all busy and have other stuff going on in our lives. Retargeting for real estate gives people a gentle reminder to finish what they started on your site. It also reinforced your branding and messaging to that user every time they see you around.