What to Expect
Have you ever shopped for something on a web site and then had that product follow you around the web and Facebook? It’s a tactic called retargeting and it’s powerfully effective. And it’s now something that real estate agents can do, too!
This webinar is an information-packed session to help agents understand retargeting for real estate — what is it? How does it work? Why does it work?
Adwerx retargeting uses a tiny bit of code, called a pixel. The pixel is unobtrusive — your site visitors won’t notice it and it won’t affect your site’s performance. Every time a new visitor comes to your web site, the code drops an anonymous browser cookie. Later, when your cookied visitors are on other web sites like The New York Times or Facebook, the cookie will let Adwerx know when to serve your ads.
Retargeting is one of the most overlooked digital tools out there — but it’s already part of the Adwerx digital ad tools. Retargeting helps amplify all the other marketing tactics you’re using, from email to billboards and more.
Watch the webinar replay to learn more about retargeting for real estate. See why Adwerx offers the simplest to use platform you can find.