Washington Home Mortgage Implements Automated Digital Advertising With Adwerx

Every loan officer will receive personalized digital brand ads designed to grow their business

Washington Home Mortgage is an independent mortgage broker company working throughout the D.C./Maryland community for over two decades. Aligned with their goal to create lasting relationships with every client, the firm is launching automated brand advertising for all of their loan originators through Adwerx, a full-service platform shown to increase productivity by 15%.

Adwerx creates and runs ad campaigns for every loan originator automatically across Facebook and Instagram, as well as premium websites. Ads feature the firm’s branding and the loan originator’s face and contact information. These digital brand ads allow loan originators to build personal brand awareness in their local areas, reach home buyers directly, and also stay top-of-mind with their referral networks. 

“Washington Home Mortgage is dedicated to finding innovative solutions that help our originators form stronger relationships with the clients they serve,” said Diego F. Calderon, President at Washington Home Mortgage. “Online advertising is an essential piece of a modern marketing plan, and Adwerx has demonstrated success. The platform will automate this complicated and time-consuming process so that our LOs can save time and deliver a personal lending touch to our clients”.

Adwerx’s proprietary compliance firewall built into their platform helps address the regulatory challenges that have traditionally prevented mortgage firms from entering the world of automated advertising. With their compliance approval dashboard, firms create a pre-compliant template and also have full control over final approval of edited ads. Even the communication sequence for their internal compliance process is fully automated, making the process much less onerous for the compliance team.

To learn more about Adwerx solutions for your firm, visit adwerx.com.

About Washington Home Mortgage 

Washington Home Mortgage is an independent mortgage broker company, long-established and highly-respected throughout the D.C./Maryland community for over 20 years. We work with a wide variety of lenders, allowing us to obtain the best possible rates and financial outcomes for our clients based on their unique individual circumstances, needs and goals.

Our outstanding mortgage professionals will work with you one-on-one to ensure that you get a financial solution tailored to your specific financing needs. Whether you are purchasing your dream home, refinancing an outstanding loan or consolidating debt, our highly experienced team of loan officers will help you find the right loan program at the lowest rate, whatever your needs may be.

Our ultimate goal is to create lasting relationships with all of our clients so that we may continue providing excellent service for many years to come. Unlike many of the larger nationwide mortgage companies that are out there, we will keep all of your information secure and private. Our name is trusted throughout the community.

About Adwerx

Adwerx delivers Advertising Automation as a Service for over 200 enterprises and over 250,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior. 

Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at adwerx.com.

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