Mortgage firm launches Adwerx to promote the personal brand of loan officers
April 21, 2022 – Based in Scottsdale, AZ, V.I.P. Mortgage, Inc. prides itself on its core values of giving back, providing exemplary service, and not only meeting, but exceeding each customer’s individual needs. With the launch of Adwerx Automated Advertising, V.I.P. Mortgage, Inc. Is giving back to its loan officers by providing a way for them to build their personal brands.
With Adwerx’s intelligent retargeting technology, V.I.P. Mortgage, Inc. loan officers will be able to follow prospects who visit their web pages around the internet with their own, personalized ad. Each ad features a loan officer’s photo and contact information, as ads with a face are 11x more likely to get noticed. This strategy follows Adwerx’s unique FaceForwardTM methodology.
V.I.P. Mortgage, Inc. is also implementing Adwerx custom audience ads, keeping producers in front of the audience that means the most to their business, their networks. Custom audience ads can also be used to recruit potential talent by simply targeting contacts based on their email addresses. Loan officers will then see the ad anywhere they go on the web, establishing V.I.P. Mortgage, Inc.’s corporate brand and showing off their digital marketing savvy.
“Since expanding to over 20 different locations in different parts of the country, we were looking for an easy way to establish our brand outside just the Scottsdale area,” said Gregg Lindholm, Vice President and Senior Loan Officer at V.I.P. Mortgage, Inc. “Adwerx provides us with a seamless digital strategy to keep our name in front of those who already know us and establish our brand with those who may not.”
Not only are ads automated, but Adwerx gives access to a compliance dashboard, giving firms complete control over final approval for edited ads. Moreover, from day one of launch, loan officers have access to pre-approved, brand-compliant ad templates built with the firm’s marketing team.
About V.I.P. Mortgage, Inc.
V.I.P. Mortgage, Inc. wasn’t started as a company, but as an idea. An idea that the mortgage lending process could be simplified. An idea that the dream of homeownership is very much alive and well. Moreover, an idea that the people working on your loan understand what you are going through because they have been there themselves.
Founded by Marine veteran Jay Barbour in 2006, V.I.P. Mortgage, Inc. has grown from a single office with two loan officers in Scottsdale, AZ, to over 20 brick and mortar branches across many states with a few hundred licensed loan officers. V.I.P. Mortgage, Inc. funds several billion dollars in loans annually and consistently ranks at the top of numerous industry rankings.
While V.I.P. Mortgage, Inc. has grown significantly over the years, we haven’t lost sight of our core values: give back, provide exemplary customer service and not only meet, but exceed, each customer’s individual needs. V.I.P. Mortgage, Inc. doesn’t just do business with customers, but builds customers for life.
Adwerx delivers Advertising Automation as a Service for over 500 enterprises and over 400,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.
Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at adwerx.com.