All producers at the firm will receive personalized campaigns targeted to their ideal networks
Adwerx, the leading provider of localized digital advertising for over 200,000 enterprises has launched online listing and retargeting advertisements for Townsend Real Estate, providing all of its agents with a solution to build their brands and market their properties to consumers who are spending time online.
With this new service, digital ads for new listings launch when a property is publicly listed, and appear on popular websites including CNN and ESPN, as well as local news outlets and social media sites. These advertisements contain a listing photo, agent contact details, brokerage branding, and a link to the listing, and are easily customizable. By combining these ads with traditional marketing efforts, agents are able to reinforce their local brand and maximize the visibility of each listing.
The Adwerx platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and reminding that prospect of the agent whose page they recently visited.
“Our top priority is to give our agents a leg up in their local market,” said Vance Townsend, Broker at Townsend Real Estate. “By investing in digital advertising and marketing on their behalf, our agents can focus on acquiring and selling more listings and serving their clients, so it’s a win for everyone.”
Adwerx launched its automated service in 2017 and has seen rapid adoption with many of the country’s largest and most forward-thinking brokerages. The platform makes digital advertising easily accessible and effective for companies by providing producers with ads that are targeted by browsing behavior and geography, giving clients confidence in knowing their homes are receiving exposure beyond traditional listing sites – ultimately boosting the productivity of top performers.
Agents directly benefit when their firms provide this technology, winning 35% more listings compared to agents who don’t have automation provided by their brokerage. To learn more visit enterprise.adwerx.com.
About Townsend Real Estate
Jimmy Townsend established Townsend Real Estate in 1983 with a sole purpose in mind to serve the greater Fayetteville area, providing superior, professional real estate service to anyone buying, selling, or renting a home.
Over the years, as Townsend has grown to meet the changing needs of our ever-expanding market, we’ve never lost sight of our focus. We are not a franchise. We are not builders and developers. We remain committed to serving buyers and sellers, working with homes of any size, in any price range, in any neighborhood or location throughout the area.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.