Top real estate blog posts of 2015


It’s been a huge year for us at Adwerx. Here on our blog, we’ve been putting out as much good stuff we can get our hands on, from agent interviews to digital marketing guides to social media how-tos.

Looking at our numbers, it’s fascinating to see what content resonated most with you — our readers! Here are our top five real estate stories from 2015.

Social media for real estate agents: the good, the bad and the ugly

social media for real estate agents

We aren’t the first to say social matters. You know it matters. But it can be overwhelming to identify best practices for the various social channels that are available to you. And how can you use social media for real estate marketing? We took a look at the top six social channels and put together a cheat sheet for you. Read more

Facebook personal vs. Facebook business: which should you use?

Facebook logo - Adwerx Social Media for Real Estate Agents

Many real estate agents have used Facebook Profiles when they should be using Facebook Pages instead. Read on to learn what the difference is and why we prefer Facebook Pages for realtors. But first, what’s the difference between Facebook Profiles and Pages? Read more

Planning for 2016: what real estate agents need to know

He who fails to plan is planning to fail by Winston Churchill

As a real estate agent, it’s the perfect time to start thinking about 2016. We talked with several leading agents who are thinking ahead, picking their brains as to what they’re doing for 2016. As always, real estate agents are remarkably generous with their expertise, sharing guidance and know-how openly! Read more

5 Fast Marketing Tips for Real Estate Agents from NAR 2015

So much of marketing for real estate remains tried and true. At the NAR 2015 conference in San Diego, Adwerx chatted with attendees and vendors, and we asked, “What’s your favorite marketing tip?” Check out our favorite tips from some leading thinkers. Read more

Brand building basics for real estate agents

Adwerx post on basics of building your brand for real estate agents

 A “brand” in a more esoteric sense refers to the perception customers have about that product, service or in this case, real estate agent. As an agent, you don’t really need the former. But you do need the latter. So let’s explore the basics of building your brand. Read more

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