The inside story of a brand redesign (part 3 of 3)

First, we created an icon. Then we chose our colors. And finally, there was the small matter of a capital letter.

When Adwerx first launched in 2013, our brand name was written as AdWerx. Capital A. Capital W. Kind of like being Dutch.

With our brand refresh, it was time to take another look at the W. Why break our name into two parts? Why differentiate between the Ad and the Werx? Plus, the old logo had different colors on Ad and Werx. When we stopped graphically calling out “Ad” as separate from “Werx”, we created “Adwerx” as a complete entity.

AdWerx is no more. Long live Adwerx. And we think it works! What do you think? Tell us your brand inspiration story. We would love to hear from you.

And now…. without further ado….the new logo.