Real estate agent Dusty Baker’s English teachers would laugh if they knew how much writing helps him build his business. As he confessed to Sam DeBianchi in Episode 4 of SamSpeaks!, he nearly flunked those classes in school. But the fact is, Dusty has used writing and his blog to build a strong online presence with both fellow agents and buyers and sellers.
Dusty was recently named a top “40 Under 40” recipient by the Pacific Coast Business times and “Agent of the Year” at Keller Williams Realty Santa Barbara/Montecito. And Sam sat down with her fellow millennial agent in this week’s episode of SamSpeaks!
In this episode, they discuss:
1:00 How did Dusty’s blog become a lead generating machine?
2:45 How can agents start blogging for real estate?
5:00 Do agents have to be great writers to blog?
6:14 What is Dusty’s process for driving traffic to his blog?
8:25 How can you use Instagram and other social platforms?
10:00 What is Dusty’s Facebook strategy?
14:15 What are some tips for starting out with your brand on social media?
14:45 How has being a millennial agent helped and or hurt Dusty?
17:12: What’s Dusty’s favorite old school method of marketing?