Reading time: about 2 minsPatrick Ryan had a hammer in his hand, but digital ads were on his mind. As senior vice president and managing broker at Related Realty in Chicago, these two activities did fit together. He was participating in a company-sponsored home build with the organization Giveback Homes. And he was thinking about how to get all […] Read more
Reading time: about 2 minsLead generation for loan officers is one of the top Google searches for those in the mortgage industry. So why are leads such a challenge? As a loan officer, it should be as easy as finding someone who wants a home to find someone who needs your services. But sometimes, we get into the same […] Read more
Reading time: about 2 minsSteven David Elliot wants you to buy a pair of shoes. Specifically, if you’re a new agent and you have $200 to spend marketing yourself. It’s a question Sam DeBianchi asked him in this episode of SamSpeaks! and his answer was unlike anyone else’s. “Get a great pair of shoes. Put gas in your tank […] Read more
Reading time: about 3 minsWhat do hand-peeled baby carrots have to do with home sellers? What do baby Brussel sprouts have to do with buyers? Well, it takes approximately six months to grow a Brussel sprout. And it can take anywhere from six months to six years to cultivate a real estate lead. And this metaphor goes even deeper. […] Read more
Reading time: about 3 minsBret Calltharp is Director of Talent Attraction with Better Homes and Gardens Real Estate. And that’s not a pickup line. He sat down with Bill Risser for an episode The Real Estate Sessions to talk about his career, his experience and what’s next for real estate. You can listen to the entire episode and subscribe […] Read more
Reading time: about 1 minsIf you’ve seen Elizabeth Banks promoting Realtor.com, then you’ve seen Andrew Strickman’s work. And you’ll meet him in this episode of SamSpeaks! where he said down with Sam DeBianchi to talk about video for real estate. Andrew is the Head of Brand and Chief Storyteller for Realtor.com, and for the first time in the company’s […] Read more
Reading time: about 3 minsAfter a meandering work life that included construction, car-detailing and customer service, it was Dustin Brohm’s mother that helped him find his true calling. But first, she made him go to a class. “My mother signed up for a Rich Dad/Poor Dad weekend seminar and invited me along,” Dustin said. “It totally changed my life.” […] Read more
Reading time: about 1 mins“Five years from now, if you’re not using these tools, your business is going to go away.” That’s what Laurie Weston Davis of Better Homes & Gardens Lifestyle Properties shared with Sam DeBianchi in the latest episode of SamSpeaks! Based in Pinehurst, North Carolina, Laurie is also one of the founders behind The Geeky Girls, a […] Read more
Reading time: about 3 minsIf Brad Inman was the brains of Inman Connect in San Francisco, Billy Ekofo was the heart. His message of MOYO, his surprise family visit and his genuine enthusiasm for helping real estate professionals do better and be better had everyone moved, merry and motivated. But truth be told, we do not like him. And […] Read more
Reading time: about 2 minsSometimes it helps to have an outsider weigh in on what makes your brand pop. Adwerx makes it brilliantly simple to get started with digital advertising for real estate. But while it can be easy to create your campaign, sometimes knowing which campaign works best for you and what makes it unique can be tricky. […] Read more
