A veteran and a rookie? Yes! Meet real estate agent Amy Nease

Reading time: about 3 minsShe went from selling sites to selling — and buying — homes Real estate agent Amy Nease spent 16 years selling in the same neighbourhood. Granted, the neighbourhood was a 1700 acre golf community in Florida. Amy was in site sales. But imagine the depths of expertise in an area after a tour of duty […] Read more

adwerx best real estate headlines

Write the Best Real Estate Headlines (with help from David Ogilvy)

Reading time: about 3 minsThere was a time when having a website was enough to demonstrate a company’s marketing acumen. We didn’t have to strategize ways to push people to it or invent tactics to get them to stay there. A good-looking website with some shiny Flash animations told everyone your company was modern, tech-savvy and worth hiring. Automatic credibility. […] Read more

real estate advertising

Real estate advertising ideas to steal from Madison Avenue

Reading time: about 2 minsBig budget ad campaign ideas for real estate agents The five-season AMC series Mad Men provided viewers with a fascinating look at the world of big-brand advertising and we thought those ideas could help with real estate advertising. And while it certainly amped up the dramatized fiction, there was a lot of truth in what […] Read more

Join the launch party for Katie Lance’s new book!

Reading time: about 2 minsBe part of the party with Katie Lance when she launches #GetSocialSmart on Amazon April 19! Katie Lance is the first name on everyone’s lips when social media for real estate comes into the conversation. With her Katie Lance Consulting, the GetSocialSmartAcademy, her amazing webinars, and her fun, engaging speaking presentations… it’s no wonder! Now […] Read more

Harry Potter walked into a real estate office…

Reading time: about 2 minsWhen Adwerx CEO Jed Carlson sat down with Century21 Redwood Realty Director of Leads Management Billy Ekofo, the word “leads” was said pretty often. After all, real estate agents think about leads pretty often, so that stands to reason. But it was Billy’s role that inspired Jed to think about Harry Potter. Billy’s role at […] Read more

Seth Price puts you on “The Road to Recognition”

Reading time: about 3 minsHow do you market your real estate brand today?   It’s rare that you find a marketing book that’s not only a joy to read but packed so full of actionable advice you’re going to want bookmarks for our favorite sections to read again and again. The Road to Recognition is that book. Written by […] Read more

Greg Gorman Adwex #BeTheSherpa

#Bethesherpa: Greg Gorman gives tough love in paradise

Reading time: about 3 minsAdwerx CEO Jed Carlson put a client’s toughest question to real estate agents: “Why do I need you?” His answer was that agents are like Sherpas: they reduce the risk of the transaction, they help carry the load and they comfort the client along the way. With this mindset, no amount of technology or automation […] Read more

FSBO For Sale By Owner

True confessions of a FSBO

Reading time: about 4 minsI work closely with real estate agents every day. Dozens of my closest friends are real estate agents and a lot of agents cringe at the term FSBO (For Sale By Owner). And I put my home on the market to sell it myself. I was a FSBO. Before you panic, there are a couple […] Read more

Adwerx real estate landing page

Why you need a real estate landing page for your digital ads

Reading time: about 3 minsThinking of digital ads? You need a real estate landing page. Here’s why. No online advertising campaign is complete without a place for interested home buyers and sellers to end up after they click-through.  The most effective solution is a real estate landing page, the goal of which is to expand on the promises made […] Read more

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