Reading time: about 3 minsWhat do hand-peeled baby carrots have to do with home sellers? What do baby Brussel sprouts have to do with buyers? Well, it takes approximately six months to grow a Brussel sprout. And it can take anywhere from six months to six years to cultivate a real estate lead. And this metaphor goes even deeper. […] Read more
Reading time: about 3 minsBret Calltharp is Director of Talent Attraction with Better Homes and Gardens Real Estate. And that’s not a pickup line. He sat down with Bill Risser for an episode The Real Estate Sessions to talk about his career, his experience and what’s next for real estate. You can listen to the entire episode and subscribe […] Read more
Reading time: about 1 minsIf you’ve seen Elizabeth Banks promoting Realtor.com, then you’ve seen Andrew Strickman’s work. And you’ll meet him in this episode of SamSpeaks! where he said down with Sam DeBianchi to talk about video for real estate. Andrew is the Head of Brand and Chief Storyteller for Realtor.com, and for the first time in the company’s […] Read more
Reading time: about 3 minsAfter a meandering work life that included construction, car-detailing and customer service, it was Dustin Brohm’s mother that helped him find his true calling. But first, she made him go to a class. “My mother signed up for a Rich Dad/Poor Dad weekend seminar and invited me along,” Dustin said. “It totally changed my life.” […] Read more
Reading time: about 1 mins“Five years from now, if you’re not using these tools, your business is going to go away.” That’s what Laurie Weston Davis of Better Homes & Gardens Lifestyle Properties shared with Sam DeBianchi in the latest episode of SamSpeaks! Based in Pinehurst, North Carolina, Laurie is also one of the founders behind The Geeky Girls, a […] Read more
Reading time: about 3 minsIf Brad Inman was the brains of Inman Connect in San Francisco, Billy Ekofo was the heart. His message of MOYO, his surprise family visit and his genuine enthusiasm for helping real estate professionals do better and be better had everyone moved, merry and motivated. But truth be told, we do not like him. And […] Read more
Reading time: about 2 minsSometimes it helps to have an outsider weigh in on what makes your brand pop. Adwerx makes it brilliantly simple to get started with digital advertising for real estate. But while it can be easy to create your campaign, sometimes knowing which campaign works best for you and what makes it unique can be tricky. […] Read more
Reading time: about 5 minsThanks to RE Technology for sharing this story of success! Realtor Kevin Johnson has never held an open house, never mailed a postcard, and never door knocked–yet he’s closed nearly 100 homes since he started selling real estate in August of 2014. So how did a rookie agent manage to do this? “I’ve never done […] Read more
Reading time: about 2 minsAgents were early adopters of social media for real estate. The prevalence of mobile technology has transformed the way companies approach marketing. It has forced companies to rethink advertising of their services. For marketing campaigns to be effective, the message must reach the right people, at the right time, in the right way. But as […] Read more
Reading time: about 2 minsWith Adwerx digital ads for real estate, agents can put their brand or their listing all over the web, Facebook and mobile apps. But there’s a catch to Adwerx ads and all digital ads, for that matter. They have to link somewhere. While maximum impressions for awareness are the goal, you do need a web […] Read more
