How millennials are changing the real estate game, part I


It’s crucial that as a real estate agent you truly get to know your audience and refine the best ways to reach them. That means that while you need to localize your efforts to the community in which you live and sell, you must pay attention to the different demographics within your market. Chances are, you aren’t going to market a home to an elderly couple the same way that you would to a pair of newlyweds looking for a starter house. These two sets of buyers have vastly different needs and perspectives and they aren’t going to respond effectively to the same forms of communication. In this blog post we’ll focus on the younger buyers out there and offer up a few data points that may surprise you.

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Real estate SEO essentials, part 3 – 5 link building strategies for savvy agents


If you’re reading FreeAgent, odds are you’re already familiar with the increasing role the web plays in today’s home buying and selling process, a trend we’ve covered extensively in 2013.

This week, in the spirit of answering Rob Wachter’s call to “embrace the digital mind shift,” we bring you the third and final post in our Real Estate SEO Essentials series to help you learn about the off-page elements that contribute to your website’s search engine rankings and give you link building tips to help you boost your rank and reach new clients online.

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3 ways to take great care of home buyers and sellers

A good reputation is the byproduct of excellent service. In a recent survey performed by JD Power and Associates, first-time home buyers and sellers said they were most influenced by a company’s good reputation and the recommendations they receive from friends, family and colleagues. When potential clients hear positive endorsements about your service, they begin the real estate process with an established level of confidence.

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From the trenches – real estate marketing tips: Virginia Munden


Welcome back to our our Q&A series here on FreeAgent. From the Trenches features interviews with smart marketers and tech-savvy advisers who share their wisdom on the web and through social channels.

In our last Q&A post, we heard from branding expert and consultant Katie Lance. This week, we feature Real Estate guru Virginia Munden. Head to the comments section to let us know what you think — and feel free to suggest your favorite real estate maven for an upcoming post.  

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3 main reasons Google+ is good for real estate branding


Google Plus (Google+) is a great marketing and personal branding tool for real estate professionals. With Google+, agents and brokers can increase visibility by improving their search engine optimization (SEO), building relationships with industry influencers through Google+ Communities, and positioning themselves as trusted sources among other tech-savvy professionals.

If you’re focusing your branding efforts only on Facebook or Twitter, you may be missing out. Here are three reasons why you should use Google+ for personal branding.

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Building your real estate brand online with display advertising

For all it’s sophisticated technology and special terminology, online display advertising in real estate has a lot more in common with traditional marketing than you might think. In this post, we’ll show you how the old-school advertising principles of ‘the right message, at the right place, at the right time’ apply just as much online […] Read more

From the trenches: real estate marketing tips – Katie Lance

There are some seriously smart marketers and tech-savvy advisors sharing their wisdom on the web and through social channels.

That’s why we decided to start a regular Q&A series here on FreeAgent! Head to the comments section to let us know what you think — and feel free to suggest your favorite real estate maven for an upcoming post.  

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Three steps to a successful brand strategy

1. Be yourself and connect with your audience in your natural habitat Video is the ideal medium for you to communicate with your prospects. Simply show your prospects and clients what drives you and how you prepare to meet their needs. Your video could be shot while you are driving to a listing appointment, leaving a […] Read more

Real estate agent branding: 3 secrets plus one innovative new tool

Real estate agent branding is an often overlooked subject in the real estate technology and marketing sphere.  But earlier this year, Inman News contributor Katie Lance wrote a great piece that walks through the 3 key elements for great real estate branding .

Using the Girl Scouts as an example (who can resist talking about the venerable brand that brought us Thin Mints?!), she laid out the following principles for executing brand strategies:

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