Content marketing for real estate: 3 tips to being a thought-leader in the new year

Happy New Year from your friends at FreeAgent!

In our recent post on end-of-year habits of successful real estate agents, we encouraged agents to set measurable and attainable marketing goals for the new year. One goal that should be on every agent’s agenda is establishing a content marketing strategy for the web.  In today’s post, we’ll show you how any agent can get started with a little planning and a minimum investment.

Read more

7 ways to boost your real estate brand on Facebook

How many times did you log into Facebook today?

We’re willing to bet you logged on more than once. You may even be logged in now! It’s no mystery that Facebook is the largest social network available today. Even as other social networking sites begin to grow, there is no denying the fact that Facebook still holds its own as one of the most important – if not the most important – sites where you should be promoting your business.

Read more

5 year-end tips for successful real estate agents

The year is coming to a close and the finish line is in sight! If you’ve been a hard-working real estate agent all year long, don’t stop now. As the end of the year approaches, there are many opportunities to keep your business going strong into the New Year.

It’s important to evaluate your efforts, advise clients and take advantage of tax deductions, as well as create a plan that you can stick to once the hustle and bustle of 2014 begins. Here are five things every real estate agent should consider working on before the ball drops on December 31!

Read more

Deck the halls with tech & gadgets – three must-have gifts for real estate agents this season

‘Tis the season to give! If you’re a real estate agent hoping to advance your business and career, you may be wondering what you should ask for from friends and relatives. And since we know you’re tech-savvy agents, you’ll want to know the best tech tools that can be used to help market yourself online and simplify and streamline work processes.

Here are three great gifts every real estate agent needs this season. They might not be the most glamorous, and some don’t exactly fit underneath a tree, but they are sure to help your business thrive into the New Year.

Read more

From the trenches: Raj Qsar of The Boutique Real Estate Group

This month in From the Trenches, we’ll hear from Raj Qsar, Principal and Owner of The Boutique Real Estate Group, in California. His company serves as one of the most dominant real estate teams in the Orange County real estate market, serving north, central, south and coastal Orange County. It’s easy to see why they come out on top. While agents with The Boutique Real Estate Group excel with their personal branding, the marketing of each listing the firm represents is impeccable. According to, “Every real estate listing is assigned a best-in-class sales & marketing campaign, and receives the support of industry leading marketing, advertising, social media, video, staging & interior design, graphics & design, all of whom work together to develop a strategic and tactical marketing plan customized to each client and each property.”

Read more

4 real estate web design tips to modernize your website

By now, you’re probably aware that most of your prospective clients are doing a bit of shopping online before they contact you to set up a showing.  What you may not know is that two-thirds of US home buyers hire the very first agent they engage. Clearly, the first impression you make to prospects is crucial, and increasingly, that first impression is made by your website.  

For today’s web savvy clients, your website isn’t just a tool for finding information about your listings or services; it’s an always-on representation of you as an agent.  To quote our friends at Inman News“Other than an agent’s cell phone, the real estate website remains the only tool that works for an agent and a consumer 24/7.”  

Read more

How millennials are changing the real estate game part II

In Part I of this series, we covered who millennials are, what research says about their buying behavior, and what they expect from their real estate agent. In this follow-up post, we’ll focus a little more on millennials in the real estate industry, and why real estate professionals are having a tougher time recruiting the younger generation.

In July, Kevin Hawkins, VP of Communications and Marketing at Imprev, reported that the biggest business challenge facing real estate brokerages today is being unable to attract younger agents. This was among one of the key findings from a poll of more than 850 top real estate executives that Imprev conducted back in May.

Read more

3 ideas to ramp up your content as real estate buying season ends

Fall is coming to a close and – brace yourselves – winter is coming!  Alas, finding buyers for listings is going to become increasingly difficult during the off-season.  But don’t fear, there are still buyers out there.  You just have to work harder to find them. Online data shows that searches for real estate agents decline from fall to winter, but that doesn’t mean it’s time to take it easy. This is the time of year to hone your marketing skills and find creative ways to reach clients.

Read more

Twitter tips: 6 guidelines every real estate pro should know

There are half a billion Twitter accounts in the world and more than 140 million in the US alone. It’s easy to think that with an audience that large, Twitter would be a prime network for selling real estate.

Not so fast, Speed Racer. While it’s important to have an online presence and a digital marketing strategy that includes social media, it will only work well if you do it right. And although Twitter can be quite effective for building new and lasting connections with professionals and potential clients, it isn’t the best place for blasting out sales pitches. 

Read on for six tips on how to use Twitter effectively for real estate.

Read more

From the trenches: real estate marketing tips – Bill Gassett

Thanks for stopping by to read From the Trenches, our Q&A series here on FreeAgent. These posts feature interviews with smart marketers and tech-savvy advisers who share their wisdom on the web and through social channels.

So far, we have heard from branding expert and consultant Katie Lance and real estate guru Virginia Munden. This week, blogging boss and veteran real estate agent Bill Gassett shared his insights with FreeAgent. Head to the comments section to let us know what you think, and feel free to suggest your favorite real estate maven for an upcoming post.

Read more