These days, any agent worth their salt has at least some presence online. Smart agents know that 90% of buyers go online to find homes (2012 NAR Report) and are working to meet clients on their terms. But simply placing listings online isn’t enough when popular “third-party sites sell ad space to agents with competing brokerages that appear next to listings” (Inman.com, November 2012). To truly succeed online, you need to reach prospective clients before the competition, and that means meeting buyers where they start their search. That’s why search engine optimization, or SEO, is a key part of your real estate marketing tool set.
Video may not be new technology, but the propensity for consumers to watch, learn from and shop by watching videos is a relatively recent trend. More importantly it’s a trend you have to understand and exploit in your real estate marketing plan.
So you know where they’re spending their time online… but how do you reach them?
Most real estate agents work really hard for their clients but their clients just don’t know it. Like a star in any profession, the great ones make it look easy. But here’s the rub — most clients don’t think agents are working hard enough to justify the 6% that they’ll have to part with when the “Sold” sign appears in the front yard. This means by making it look easy, client satisfaction may actually suffer.
A recent study examining client satisfaction and real estate agent commissions suggests that there is a link between client satisfaction and the frequency of communication by the real estate agent.