Reading time: about 3 minsYour mortgage sales pipeline isn’t going to fill itself. You know you have to get out there and turn prospects into actual borrowers. But what’s the best way? The bad news is that there’s no magical formula, no silver bullet for marketing your mortgage business. But there’s also good news. Advertising still works. You have […] Read more
Reading time: about 3 minsAfter ten years in the pits of NASCAR all over the country, you’d think Josh Tucker would have a steering wheel or at least a race car as his logo for his real estate business. You’d be wrong. It’s an anchor. Josh and partner Greg Biffle, also a NASCAR alum, are both avid boaters and […] Read more
Reading time: about 1 minsNew digital real estate tools help you position and promote your properties There are standard actions that real estate agents take to market their listings. But what can do you do stand out, both in your seller presentations and to buyers looking at your listings? The folks at Adwerx and Houselens teamed up to walk through […] Read more
Reading time: about 2 minsPatrick Ryan had a hammer in his hand, but digital ads were on his mind. As senior vice president and managing broker at Related Realty in Chicago, these two activities did fit together. He was participating in a company-sponsored home build with the organization Giveback Homes. And he was thinking about how to get all […] Read more
Reading time: about 2 minsLead generation for loan officers is one of the top Google searches for those in the mortgage industry. So why are leads such a challenge? As a loan officer, it should be as easy as finding someone who wants a home to find someone who needs your services. But sometimes, we get into the same […] Read more
Reading time: about 2 minsSteven David Elliot wants you to buy a pair of shoes. Specifically, if you’re a new agent and you have $200 to spend marketing yourself. It’s a question Sam DeBianchi asked him in this episode of SamSpeaks! and his answer was unlike anyone else’s. “Get a great pair of shoes. Put gas in your tank […] Read more
Reading time: about 3 minsWhat do hand-peeled baby carrots have to do with home sellers? What do baby Brussel sprouts have to do with buyers? Well, it takes approximately six months to grow a Brussel sprout. And it can take anywhere from six months to six years to cultivate a real estate lead. And this metaphor goes even deeper. […] Read more
Reading time: about 3 minsBret Calltharp is Director of Talent Attraction with Better Homes and Gardens Real Estate. And that’s not a pickup line. He sat down with Bill Risser for an episode The Real Estate Sessions to talk about his career, his experience and what’s next for real estate. You can listen to the entire episode and subscribe […] Read more
Reading time: about 1 minsIf you’ve seen Elizabeth Banks promoting Realtor.com, then you’ve seen Andrew Strickman’s work. And you’ll meet him in this episode of SamSpeaks! where he said down with Sam DeBianchi to talk about video for real estate. Andrew is the Head of Brand and Chief Storyteller for Realtor.com, and for the first time in the company’s […] Read more
Reading time: about 3 minsAfter a meandering work life that included construction, car-detailing and customer service, it was Dustin Brohm’s mother that helped him find his true calling. But first, she made him go to a class. “My mother signed up for a Rich Dad/Poor Dad weekend seminar and invited me along,” Dustin said. “It totally changed my life.” […] Read more
