Reading time: about 3 minsLead generation is top priority for agents. But insurance referrals matter, too. Turning prospects into clients is an elaborate chess game that you’re playing, even in your sleep. There is one queen piece in this game, however: insurance referrals. Insurance referrals are a near-magical combination of testimonial and lead, directing people to you via people […] Read more
Reading time: about 3 minsBrand-building ideas to help you get more real estate business Marketing your real estate business is a full time job. When you’re not taking care of current clients and guiding transactions to a smooth result, you’re keeping an eye on the future. There are so many tactics to employ to expand your reach, get to […] Read more
Reading time: about 3 minsEvery superhero has an origin story. Peter Parker was bitten by a radioactive spider and became Spiderman. Bruce Wayne’s parents were murdered and he became Batman, The Dark Knight. Diana was appointed champion of the Amazon warriors and became Wonder Woman. Tony Iacoviello was a scientist and an artist. And he became The Geeky Agent. […] Read more
Reading time: about 3 minsYou have your mortgage business up and running, and you’re networking more every day. Great! So now, it’s time to get your online profile to be just as successful as your in-person approach. The best way to do that is to build a mortgage website and direct traffic to a great landing page. The difference […] Read more
Reading time: about 2 minsWhen you think of virtual reality, you probably think about games rather than real estate. But real estate is actually perfectly positioned for this virtual reality, or VR for short.. And visual marketing is the power tool of your marketing kit for real estate. Photos, videos, 3D models and floor plans are all ways to […] Read more
Reading time: about 2 minsBen Bacal wants real estate agents to knock on a thousand doors. He knows that’s not possible in real life. But it is with video. And that’s what inspired him to create the new real estate video app Roofshoot. He spent hundreds of dollars on video production of his luxury listings. “But I found out […] Read more
Reading time: about 3 minsYour mortgage sales pipeline isn’t going to fill itself. You know you have to get out there and turn prospects into actual borrowers. But what’s the best way? The bad news is that there’s no magical formula, no silver bullet for marketing your mortgage business. But there’s also good news. Advertising still works. You have […] Read more
Reading time: about 3 minsAfter ten years in the pits of NASCAR all over the country, you’d think Josh Tucker would have a steering wheel or at least a race car as his logo for his real estate business. You’d be wrong. It’s an anchor. Josh and partner Greg Biffle, also a NASCAR alum, are both avid boaters and […] Read more
Reading time: about 1 minsNew digital real estate tools help you position and promote your properties There are standard actions that agents take to market their real estate listings. But what can do you do stand out, both in your seller presentations and to buyers looking at your real estate listings? The folks at Adwerx and Houselens teamed up to […] Read more
Reading time: about 2 minsPatrick Ryan had a hammer in his hand, but digital ads were on his mind. As senior vice president and managing broker at Related Realty in Chicago, these two activities did fit together. He was participating in a company-sponsored home build with the organization Giveback Homes. And he was thinking about how to get all […] Read more
