Reading time: about 3 minsE-mail marketing is a proven, affordable way for real estate agents to earn new and maintain existing relationships. It’s not quite as easy as the popular term “drip campaign” suggests it might be, however. Drip campaigns imply that the same message can be left to “drip” into inboxes month after month, sent with the hope […] Read more
Reading time: about 2 minsAt Adwerx we have one mission: make brilliantly simple digital ads that anyone can use. That mission came from a larger belief that every small business deserves the same type of tools that big businesses have. That belief is why we are so proud to be among the Inc. 500 of America’s Fastest Growing Private […] Read more
Reading time: about 2 minsIn a former life, Jason Frazier was an information security professional. Today, as the CIO of Mason McDuffie Mortgage and the @RealEstateCIO, he still takes it very seriously. He contributed this post after an exchange on a Facebook Group. I did a training class last year for realtors on Cyber Security. The subject was the Wire Fraud […] Read more
Reading time: about 1 minsIndustry: Real Estate Products: Sphere Ads Customer Name: Amy Youngren Brokerage/Business Name: North Group, Canada “Adwerx is all about exposure marketing. It’s hard to put an ROI on the value of being everywhere online!” For years, real estate agents in Canada have asked if Adwerx would work for them. As of 2017, the answer is yes. One of […] Read more
Reading time: about 4 mins Wes Pinkston is an award winning real estate coach and has been featured in the Swanepoel Power 200 and Inman News. He works with his client’s one on one, to develop a fully customizable program that is specifically catered to their learning style. As a real estate coach, he assists his clients with entering […] Read more
Reading time: about 2 minsReal estate agents rely on their cars. “Which tools to track mileage?” is one of the most common questions in forums and groups. But when it comes to taking care of their cars, what do most agents do? And how does this relate to digital ads? Truth is, we have no idea. Some agents might […] Read more
Reading time: about 2 minsFor Loan Officer Greg Updegrove, his network is everything. “I have a client who refinanced a year ago,” Greg said. “Then he called me and said he found the house of his dreams. He was going to move and asked can I do the loan. And oh, by the way, his colleague is buying his […] Read more
Reading time: about 3 minsShe went from selling sites to selling — and buying — homes Real estate agent Amy Nease spent 16 years selling in the same neighbourhood. Granted, the neighbourhood was a 1700 acre golf community in Florida. Amy was in site sales. But imagine the depths of expertise in an area after a tour of duty […] Read more
Reading time: about 3 minsThere was a time when having a website was enough to demonstrate a company’s marketing acumen. We didn’t have to strategize ways to push people to it or invent tactics to get them to stay there. A good-looking website with some shiny Flash animations told everyone your company was modern, tech-savvy and worth hiring. Automatic credibility. […] Read more
Reading time: about 2 minsBig budget ad campaign ideas for real estate agents The five-season AMC series Mad Men provided viewers with a fascinating look at the world of big-brand advertising and we thought those ideas could help with real estate advertising. And while it certainly amped up the dramatized fiction, there was a lot of truth in what […] Read more
