How millennials are changing the real estate game part II

In Part I of this series, we covered who millennials are, what research says about their buying behavior, and what they expect from their real estate agent. In this follow-up post, we’ll focus a little more on millennials in the real estate industry, and why real estate professionals are having a tougher time recruiting the younger generation.

In July, Kevin Hawkins, VP of Communications and Marketing at Imprev, reported that the biggest business challenge facing real estate brokerages today is being unable to attract younger agents. This was among one of the key findings from a poll of more than 850 top real estate executives that Imprev conducted back in May.

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3 ideas to ramp up your content as real estate buying season ends

Fall is coming to a close and – brace yourselves – winter is coming!  Alas, finding buyers for listings is going to become increasingly difficult during the off-season.  But don’t fear, there are still buyers out there.  You just have to work harder to find them. Online data shows that searches for real estate agents decline from fall to winter, but that doesn’t mean it’s time to take it easy. This is the time of year to hone your marketing skills and find creative ways to reach clients.

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Twitter tips: 6 guidelines every real estate pro should know

There are half a billion Twitter accounts in the world and more than 140 million in the US alone. It’s easy to think that with an audience that large, Twitter would be a prime network for selling real estate.

Not so fast, Speed Racer. While it’s important to have an online presence and a digital marketing strategy that includes social media, it will only work well if you do it right. And although Twitter can be quite effective for building new and lasting connections with professionals and potential clients, it isn’t the best place for blasting out sales pitches. 

Read on for six tips on how to use Twitter effectively for real estate.

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From the trenches: real estate marketing tips – Bill Gassett

Thanks for stopping by to read From the Trenches, our Q&A series here on FreeAgent. These posts feature interviews with smart marketers and tech-savvy advisers who share their wisdom on the web and through social channels.

So far, we have heard from branding expert and consultant Katie Lance and real estate guru Virginia Munden. This week, blogging boss and veteran real estate agent Bill Gassett shared his insights with FreeAgent. Head to the comments section to let us know what you think, and feel free to suggest your favorite real estate maven for an upcoming post.

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3 tips on using LinkedIn groups successfully for real estate

For most professionals, LinkedIn is known as the social network where they post their resumes, look for jobs, hire new employees and make real business connections. While having a complete and compelling profile is an absolute must for any real estate professional wanting to boost their online presence, LinkedIn can be used for much more. 

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How millennials are changing the real estate game, part I


It’s crucial that as a real estate agent you truly get to know your audience and refine the best ways to reach them. That means that while you need to localize your efforts to the community in which you live and sell, you must pay attention to the different demographics within your market. Chances are, you aren’t going to market a home to an elderly couple the same way that you would to a pair of newlyweds looking for a starter house. These two sets of buyers have vastly different needs and perspectives and they aren’t going to respond effectively to the same forms of communication. In this blog post we’ll focus on the younger buyers out there and offer up a few data points that may surprise you.

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Real estate SEO essentials, part 3 – 5 link building strategies for savvy agents


If you’re reading FreeAgent, odds are you’re already familiar with the increasing role the web plays in today’s home buying and selling process, a trend we’ve covered extensively in 2013.

This week, in the spirit of answering Rob Wachter’s call to “embrace the digital mind shift,” we bring you the third and final post in our Real Estate SEO Essentials series to help you learn about the off-page elements that contribute to your website’s search engine rankings and give you link building tips to help you boost your rank and reach new clients online.

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3 ways to take great care of home buyers and sellers

A good reputation is the byproduct of excellent service. In a recent survey performed by JD Power and Associates, first-time home buyers and sellers said they were most influenced by a company’s good reputation and the recommendations they receive from friends, family and colleagues. When potential clients hear positive endorsements about your service, they begin the real estate process with an established level of confidence.

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From the trenches – real estate marketing tips: Virginia Munden


Welcome back to our our Q&A series here on FreeAgent. From the Trenches features interviews with smart marketers and tech-savvy advisers who share their wisdom on the web and through social channels.

In our last Q&A post, we heard from branding expert and consultant Katie Lance. This week, we feature Real Estate guru Virginia Munden. Head to the comments section to let us know what you think — and feel free to suggest your favorite real estate maven for an upcoming post.  

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3 main reasons Google+ is good for real estate branding


Google Plus (Google+) is a great marketing and personal branding tool for real estate professionals. With Google+, agents and brokers can increase visibility by improving their search engine optimization (SEO), building relationships with industry influencers through Google+ Communities, and positioning themselves as trusted sources among other tech-savvy professionals.

If you’re focusing your branding efforts only on Facebook or Twitter, you may be missing out. Here are three reasons why you should use Google+ for personal branding.

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