Building your real estate brand online with display advertising

For all it’s sophisticated technology and special terminology, online display advertising in real estate has a lot more in common with traditional marketing than you might think. In this post, we’ll show you how the old-school advertising principles of ‘the right message, at the right place, at the right time’ apply just as much online […] Read more

From the trenches: real estate marketing tips – Katie Lance

There are some seriously smart marketers and tech-savvy advisors sharing their wisdom on the web and through social channels.

That’s why we decided to start a regular Q&A series here on FreeAgent! Head to the comments section to let us know what you think — and feel free to suggest your favorite real estate maven for an upcoming post.  

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Three steps to a successful brand strategy

1. Be yourself and connect with your audience in your natural habitat Video is the ideal medium for you to communicate with your prospects. Simply show your prospects and clients what drives you and how you prepare to meet their needs. Your video could be shot while you are driving to a listing appointment, leaving a […] Read more

Real estate agent branding: 3 secrets plus one innovative new tool

Real estate agent branding is an often overlooked subject in the real estate technology and marketing sphere.  But earlier this year, Inman News contributor Katie Lance wrote a great piece that walks through the 3 key elements for great real estate branding .

Using the Girl Scouts as an example (who can resist talking about the venerable brand that brought us Thin Mints?!), she laid out the following principles for executing brand strategies:

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Tips for using Vine, Instagram and YouTube video for real estate marketing

In today’s world of tweets and short attention spans, you might think that getting your message across quickly is always the best policy. Even when it comes to video.

After all, as a real estate professional, you need to catch your prospect’s attention in the first few seconds and get your message across before they move on.

Between Twitter’s 6-second Vine videos and Instagram’s 15-second tweetable mini movies, it does seem that folks are enamored with short snippets.

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Real estate SEO essentials, part 2 – 4 optimization tips to supercharge your search rank

Your website may provide everything a potential client needs to decide to list or buy with you, from elegant design and professional photography to useful homebuying or staging tips and articles.  But are potential clients finding your site in the first place?

According to Search Engine Journal, 75% of searchers never click past the first page of search results.  Unless you’re a top dog on search, odds are your beautiful site is collecting dust.  

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7 Pinterest ideas for real estate agents

Using social media sites like Facebook and LinkedIn to help build real estate marketing is nothing new. But Pinterest — a relative newcomer to the social media world — might prove the most valuable social medium for real estate agents. 

Pinterest is powerful because it drives more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube (study by Simply Measured). With 25 million users, the potential for exposure is huge for real estate agents as well as home buyers on Pinterest.

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Get more listings through better real estate marketing

Many of the agents that we have spoken with tell us that listings are the lifeblood of any successful real estate business. Keller Williams just recently outlined the six key reasons that listings are the most effective vehicle to drive revenue for agents. The KW blog discusses the power of using listings to create marketing opportunities, both for the seller as well as the agent. 

So how do you start the momentum you need to gain more listings? The key is to create a compelling marketing plan to show prospects what you are planning to do in order to sell their properties.

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Real estate SEO essentials, part 1 – keyword research

These days, any agent worth their salt has at least some presence online.  Smart agents know that 90% of buyers go online to find homes (2012 NAR Report) and are working to meet clients on their terms.  But simply placing listings online isn’t enough when popular “third-party sites sell ad space to agents with competing brokerages that appear next to listings” (, November 2012). To truly succeed online, you need to reach prospective clients before the competition, and that means meeting buyers where they start their search.  That’s why search engine optimization, or SEO, is a key part of your real estate marketing tool set. 

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Differentiate your real estate marketing with video

Video may not be new technology, but the propensity for consumers to watch, learn from and shop by watching videos is a relatively recent trend. More importantly it’s a trend you have to understand and exploit in your real estate marketing plan.

So you know where they’re spending their time online… but how do you reach them?

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