Real estate conference advice and tips from the pros

The AdWerx team is looking forward to attending the Century 21 of the Carolinas Spring Rally later this week. Conferences are an excellent way to network with fellow agents, learn about new industry practices and find out more about new technology and services.

As the team prepared for the conference, they considered some ideas about how to make the most of their time while there. We decided to ask some of the biggest names in the real estate business about advice they have when it comes to networking and attending events. We posed this question on Twitter and Facebook:

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Google authorship 101: Why & how to set it up for your real estate website

If you’re a regular Google+ user (also known as a “Plusser”), you’ve probably heard the term “Authorship” thrown around quite a bit. Even if you aren’t familiar with that term, you’ve probably seen Google Authorship in action without even realizing it.

Google Authorship is a tool in search results that allows author information to be displayed next to the content they have written. It will display the information provided by the author on their Google+ profile, which typically includes their photo, byline and the number of Google+ circles they are a part of. Check out the example below.

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AdWerx takes a bite out of the Big Apple for Inman News Real Estate Connect

Real Estate Agents, are you in attending Real Estate Connect this year? Each year, thousands of influential real estate leaders gather at this conference, hosted by Inman News, to network, to make deals, to explore current trends and technology, and to learn how to embrace and leverage the change that surrounds the real estate industry. This year, the conference is currently being held in New York from January 15-17 and we’re here representing AdWerx

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Using technology to generate leads for real estate

As a real estate agent, you wear many hats.

You’re responsible for your own marketing efforts, working with clients to buy or sell their home, showing listings, facilitating closings and keeping your finger on the pulse of the real estate industry. Even though the clients themselves are the heart of your business, when do you have time in your busy schedule to actually find and connect with them?

Wouldn’t it would be nice if the clients were coming to you, rather than always being responsible for reaching out to them? Fortunately, this is possible through lead generation. 

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Content marketing for real estate: 3 tips to being a thought-leader in the new year

Happy New Year from your friends at FreeAgent!

In our recent post on end-of-year habits of successful real estate agents, we encouraged agents to set measurable and attainable marketing goals for the new year. One goal that should be on every agent’s agenda is establishing a content marketing strategy for the web.  In today’s post, we’ll show you how any agent can get started with a little planning and a minimum investment.

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7 ways to boost your real estate brand on Facebook

How many times did you log into Facebook today?

We’re willing to bet you logged on more than once. You may even be logged in now! It’s no mystery that Facebook is the largest social network available today. Even as other social networking sites begin to grow, there is no denying the fact that Facebook still holds its own as one of the most important – if not the most important – sites where you should be promoting your business.

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5 year-end tips for successful real estate agents

The year is coming to a close and the finish line is in sight! If you’ve been a hard-working real estate agent all year long, don’t stop now. As the end of the year approaches, there are many opportunities to keep your business going strong into the New Year.

It’s important to evaluate your efforts, advise clients and take advantage of tax deductions, as well as create a plan that you can stick to once the hustle and bustle of 2014 begins. Here are five things every real estate agent should consider working on before the ball drops on December 31!

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Deck the halls with tech & gadgets – three must-have gifts for real estate agents this season

‘Tis the season to give! If you’re a real estate agent hoping to advance your business and career, you may be wondering what you should ask for from friends and relatives. And since we know you’re tech-savvy agents, you’ll want to know the best tech tools that can be used to help market yourself online and simplify and streamline work processes.

Here are three great gifts every real estate agent needs this season. They might not be the most glamorous, and some don’t exactly fit underneath a tree, but they are sure to help your business thrive into the New Year.

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From the trenches: Raj Qsar of The Boutique Real Estate Group

This month in From the Trenches, we’ll hear from Raj Qsar, Principal and Owner of The Boutique Real Estate Group, in California. His company serves as one of the most dominant real estate teams in the Orange County real estate market, serving north, central, south and coastal Orange County. It’s easy to see why they come out on top. While agents with The Boutique Real Estate Group excel with their personal branding, the marketing of each listing the firm represents is impeccable. According to, “Every real estate listing is assigned a best-in-class sales & marketing campaign, and receives the support of industry leading marketing, advertising, social media, video, staging & interior design, graphics & design, all of whom work together to develop a strategic and tactical marketing plan customized to each client and each property.”

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4 real estate web design tips to modernize your website

By now, you’re probably aware that most of your prospective clients are doing a bit of shopping online before they contact you to set up a showing.  What you may not know is that two-thirds of US home buyers hire the very first agent they engage. Clearly, the first impression you make to prospects is crucial, and increasingly, that first impression is made by your website.  

For today’s web savvy clients, your website isn’t just a tool for finding information about your listings or services; it’s an always-on representation of you as an agent.  To quote our friends at Inman News“Other than an agent’s cell phone, the real estate website remains the only tool that works for an agent and a consumer 24/7.”  

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