A good reputation is the byproduct of excellent service. In a recent survey performed by JD Power and Associates, first-time home buyers and sellers said they were most influenced by a company’s good reputation and the recommendations they receive from friends, family and colleagues. When potential clients hear positive endorsements about your service, they begin the real estate process with an established level of confidence.
Welcome back to our our Q&A series here on FreeAgent. From the Trenches features interviews with smart marketers and tech-savvy advisers who share their wisdom on the web and through social channels.
In our last Q&A post, we heard from branding expert and consultant Katie Lance. This week, we feature Real Estate guru Virginia Munden. Head to the comments section to let us know what you think — and feel free to suggest your favorite real estate maven for an upcoming post.
Google Plus (Google+) is a great marketing and personal branding tool for real estate professionals. With Google+, agents and brokers can increase visibility by improving their search engine optimization (SEO), building relationships with industry influencers through Google+ Communities, and positioning themselves as trusted sources among other tech-savvy professionals.
If you’re focusing your branding efforts only on Facebook or Twitter, you may be missing out. Here are three reasons why you should use Google+ for personal branding.
Origins of MLS Data – Never Intended for Marketing MLS (Multiple Listing Service) publishing hasn’t always happened on the Internet. The MLS was in fact an actual book that was often paperback and printed in black-and-white. Agents anxiously anticipated the delivery of MLS books to brokerages so that they could share new listing inventory with […] Read more
For all it’s sophisticated technology and special terminology, online display advertising in real estate has a lot more in common with traditional marketing than you might think. In this post, we’ll show you how the old-school advertising principles of ‘the right message, at the right place, at the right time’ apply just as much online […] Read more
There are some seriously smart marketers and tech-savvy advisors sharing their wisdom on the web and through social channels.
That’s why we decided to start a regular Q&A series here on FreeAgent! Head to the comments section to let us know what you think — and feel free to suggest your favorite real estate maven for an upcoming post.
Like many successful musicians, Jay Z has mastered the art of branding himself. With the release of his latest album, Magna Carta Holy Grail, in early July he demonstrated his marketing expertise with a fittingly innovative strategy. While you might not think there are parallels between an album release and real estate; we’ve found three things that will transform your marketing strategy.
Real estate agent branding is an often overlooked subject in the real estate technology and marketing sphere. But earlier this year, Inman News contributor Katie Lance wrote a great piece that walks through the 3 key elements for great real estate branding .
Using the Girl Scouts as an example (who can resist talking about the venerable brand that brought us Thin Mints?!), she laid out the following principles for executing brand strategies:
In today’s world of tweets and short attention spans, you might think that getting your message across quickly is always the best policy. Even when it comes to video.
After all, as a real estate professional, you need to catch your prospect’s attention in the first few seconds and get your message across before they move on.
Your website may provide everything a potential client needs to decide to list or buy with you, from elegant design and professional photography to useful homebuying or staging tips and articles. But are potential clients finding your site in the first place?
According to Search Engine Journal, 75% of searchers never click past the first page of search results. Unless you’re a top dog on search, odds are your beautiful site is collecting dust.