#BeTheSherpa Lynn Johnson300

#BeTheSherpa: What Lynn Johnson hid from her clients

Reading time: about 2 minsMuch of a real estate transaction is need-to-know. And buyers often need to know everything. Agent Lynn Johnson was working with a couple who were relocating from the mountains of Asheville, NC to the Triangle area.  She guided them diligently through a search for a home that would fit their needs and wants. They finally […] Read more

Real estate agents charity volunteers

Agents of change: how real estate agents can do well by doing good

Reading time: about 4 minsReal estate agents are already helping people — it’s part of the job description. And the way they help people, when done right, is still an experience that can’t be supplanted by technology. But some agents go above and beyond, weaving charitable giving or good works into their business plan. They host fundraisers or collect […] Read more

Public Relations for Real Estate

3 tips to use public relations for real estate

Reading time: about 3 minsWhat does public relations for real estate look like? It’s when an agent is quoted as an expert on the local housing market for a newspaper. Or an agent writes an editorial for a financial news section on why renters should consider buying. Or a local news station covers a fundraiser hosted by a real […] Read more

adwerx generating real estate leads

Generating Real Estate Leads

Reading time: about 3 minsLook up any article on generating real estate leads, and chances are you will see something along the lines of, “The market is changing.” As a real estate agent, you know the market is constantly in a state of flux, and you have to be agile enough to keep pace with the changes. One solid way […] Read more

CBx Adwerx coldwell banker

CBx + Adwerx = power tools for real estate agents

Reading time: about 1 minsAs if you needed an excuse to get an iPad, the Coldwell Banker app CBx might just be it. The app empowers agents to create a demographic makeup of potential home buyers by attributes such as age, education, family size and average household income, as well as from where these potential home buyers are moving. […] Read more

Get leads to chase you with relola real estate

Relola wants to make real estate leads chase YOU

Reading time: about 2 minsQuick question: how many houses have you seen this month? Now imagine if you had written a blog post about each house. First of all, that would be a lot of great content. And second, who has the time to do that? Heather Sittig Jackson can help with both of those. She’s the Co-founder and […] Read more

GiveBack Homes and Adwerx partnership

Adwerx partners with Giveback Homes

Reading time: about 2 minsBlake Andrews, the Founder of Giveback Homes, had a lightbulb moment during his own house hunt about three years ago. He thought of families who couldn’t afford a home and decided to create a real estate business that would help improve lives. “What if we built a community of real estate professionals who want to […] Read more

Chris Craft personal branding for real estate agents

Chris Craft on personal branding for real estate

Reading time: about 2 minsIn his blog post, Let It Shine: Why Personal Branding for Real Estate Agents Matters, Chris Craft of Nao Media explains how real estate agents can go beyond putting their name on a business card. It’s all about being true to YOU. A true brand is natural and not fabricated. A brand is uncovered and not […] Read more

what can real estate agents learn from the gym

Chad Hyams: what can real estate agents learn at the gym?

Reading time: about 3 minsWhat makes gyms like OrangeTheory Fitness, CrossFit and SoulCycle such a success? And how does that matter to you in your real estate business? The current success that is being seen in the fitness world is in the way these businesses have changed how people work out — and how they feel about it. Success […] Read more

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