It’s now a fact: mobile technology has become an inevitable part of our daily lives. It’s crazy to think that the first smartphone came out only seven years ago, but by of the end of 2013, the amount of mobile devices on earth outnumbered the human population. Now, you not only have to incorporate online marketing into your business strategies, but you also have to think about how mobile-friendly your efforts are. Think about it: if most of your target audience primarily uses mobile devices, but your website isn’t mobile optimized, potential clients are likely to hit the ‘back’ button and head to a competing agent’s site that they can easily navigate on their phone.
Over the past few months, we’ve discussed many of the popular social media platforms and how they can be leveraged for the real estate industry. Today, we’ll give the FreeAgent treatement to LinkedIn.
LinkedIn is actually one of my personal favorite social platforms. Not only can you connect and share, but you can also paint yourself as the expert in your field. As opposed to being a place where you share fun or personal things with your friends and family, LinkedIn is the place where you disseminate expert information to past and present colleagues, professionals, and industry gurus. Additionally, it’s one of the best places to get current and relevant information regarding your field from the top names in the industry! I cannot say enough great things about LinkedIn.
Today’s webinar with real estate and technology gurus, Inman News, was a great opportunity to discuss the concept of client lifetime value with our friends in the real estate industry. Our team has developed a quick and easy way to calculate this crucial number and we are excited to share it with you!
If you’ve been paying attention to SEO (search engine optimization) over the past few years, you’ve know doubt heard the declarations of “SEO is dead!” What you need to know is that SEO is not dead, but it has changed. SEO is no longer about stuffing your webpage with keywords, or buying backlinks on other websites. If you don’t know what that means—good. Those are old practices that will only get you in trouble with Google, the Internet police. Now, SEO is about the content you’re producing. As Douglas Karr says, “Good SEO requires exceptional content marketing…knowing who your audience is, where they are, how to attract them, and—ultimately—how to convert them.” This doesn’t mean keywords are no longer important. Instead, it means that you have to work hard to seamlessly incorporate top quality keywords into top quality content.
Meet Mark Traphagen
Mark Traphagen is currently the Senior Director of Online Marketing at Stone Temple Consulting, an agency out of Boston. With a social network of over 80,000 people, Mr. Traphagen knows what it takes to get an audience and keep them. Mark is a contributor to many blogs, including Moz, Maximize Social Business, Search Engine Land, and Bill Gassett’s website, Maximum Exposure Real Estate. Mark is also an in demand speaker at many conferences across the country, including PubCon and SMX. He has taken some time out of his hectic schedule to give us some fantastic tips to pass along to all of you.
When discussing lead generation in any industry, you’re going to hear the term “funnel.” It is sometimes called the marketing funnel, the customer acquisition funnel, or the sales funnel, but they all mean basically the same thing. The funnel [see image] is a model for lead generation and conversion. The top of the funnel, and the part we are most concerned with, is awareness. Brand awareness is something that is critical to anyone wanting to generate leads. If you can’t get people into the top of the funnel, there is no way you are going to get them to the bottom—the conversion and advocacy stage. One of the statistics that we regularly go back to is the fact that 66% of home buyers hire the first real estate agent they interview. That is one of the main reasons that building your brand is so important in the real estate industry. If consumers don’t know who you are, how can they ever become a client?
There is no longer any doubt that real estate agents need to keep up to date with technology in order to thrive in the industry. It’s not a suggestion—it’s something that needs to be done to be able to give your potential customers what they are looking for. With the advent of easy-to-use technology such as tablets and smartphones, consumers are looking for speed, efficiency, and convenience. As a real estate agent, if you’re not offering them these things, there is a definite chance you will lose those clients to competitors.
We recently compiled a list of what we think are the most essential apps for real estate agents in 2014. You may have noticed that one seemingly obvious application was missing: Evernote. Evernote is more than an application; it is a portable personal assistant. Not only does this handy little app work on smart phones and tablets, it is also available on PCs and Macs. You can sync up every piece of technology you have, and never again have to worry about leaving a document on your work computer. There is no way we can cover all of the magic of Evernote in one blog post, so we’re going to just scratch the surface. If you want an amazing and in depth overview of how Evernote works specifically for real estate, this webinar from Agent Mastermind is fantastic.
If you know anything about AdWerx, you know that we’re founded on the fact that 66% of buyers only interview one real estate agent. We believe it is absolutely vital for agents to get their faces out there, build awareness, and stay top of mind in their local area in order to be successful. Another interesting real estate fact we’ve discovered is that around 70% of clients will forget your name after you’ve helped them buy or sell their house. It’s almost hard to believe.
As real estate agents, it is vitally important to stay organized and keep in touch with your clients. Thanks to the smartphone and mobile applications, this is now easier than ever. With the amount of apps on the market, it can be hard to differentiate between the ones that will actually help your business and the ones that will only waste your time. Quality apps will not only keep you organized; they’ll also help increase client engagement and enhance client satisfaction.
We know that working in real estate doesn’t leave you much time to find and test out mobile apps. That is why the team here at AdWerx has scoured the Internet to locate a list of what we believe are the most essential (and free!) apps for real estate agents this year.