Reading time: about 3 minsFor Connie Semans, the hardest part of being a real estate agent is watching from the sidelines, especially when she knows she could add value. When we asked Connie for an anecdote in which she was able to #BeTheSherpa, she had a story at the ready. “The sellers had found an interested buyer who was […] Read more
Reading time: about 4 minsFor loan officers and mortgage bankers, digital marketing isn’t as complicated as it seems. It’s anything but. It also doesn’t demand that you abandon traditional print outreach. Like all marketing plans, digital marketing requires balance, knowing your audience, and using a little technology. Did it all start with LendingTree? Or, did it take almost two decades […] Read more
Reading time: about 3 minsCJ Hays is the founder of Agent Reputation. Previously, he was the marketing director for Virtual Results, one of the first real estate website design companies to bring WordPress into the real estate industry. He is currently a vendor in the online reputation industry and he has an internal website design team. He actually goes […] Read more
Reading time: about 2 minsWhat did our readers share this year? What Adwerx real estate blog content resonated most? This year has been amazing here at Adwerx. One reason it’s been so amazing is that our readership has grown so much. And that means we’re able to share agent stories, best practices in digital advertising and new features for […] Read more
Reading time: about 1 minsCan a company wish you a happy holiday? Not really. But the people that make that company can. And we do. Adwerx is a small business — we have just about 50 people right now. But it’s no exaggeration to say that each and everyone wishes all our customers an amazing holiday and a prosperous […] Read more
Reading time: about 1 minsCoca-Cola. Nike. YOU. Yes, you are a brand just like these huge names. Learn how to start branding for mortgage professionals But how do start branding for mortgage professionals? How does your brand shape your mortgage business? And how can digital tools help? Adwerx will walk you through the development of a personal brand that […] Read more
Reading time: about 3 minsWhen mortgage professionals want to use digital ads, they have several things to consider: their branding, their messaging, and compliance. A marketing campaign, whether consisting of one or numerous advertisements and promotional opportunities, needs to be above board, avoiding potential UDAAP (Unfair, Deceptive, or Abusive Acts or Practices) and fair lending violations. “Nearly any kind […] Read more
Reading time: about 3 minsWhen she was in her 50s, financial planner Susan Waters had to start over from scratch. She had built a successful mortgage business with five locations, but the economic crash of 2008 dismantled it in mere months. And she was shocked at how even with all her preparation, she couldn’t weather the storm. “I had […] Read more
Reading time: about 2 minsLoan officers need to network to get work. We already know how networking is the best tool in your mortgage business belt. But do you really know how to use it? The term “networking” has become a catch-all term for “getting business,” and that can be pretty overwhelming. Here, we’ll break down the basics to […] Read more
Reading time: about 4 minsNo matter where you work in real estate, there is a slow season in your market. Things pick up and then things go quiet. But what time of year that is and what each agent does with it with varies greatly. Come the fall, the slow season moves over the Seattle area like a cloud, […] Read more
