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Have you been trying out different marketing strategies for your real estate business, but are having trouble seeing the fruit of your labor? Have your marketing efforts increased traffic to your website, but do you continue to struggle to convert that traffic to new leads? The problem could be your landing page.
Your landing page is one of the most important factors in determining whether or not a page visitor becomes a lead. Your landing page needs to be a different than your homepage. For each new marketing or ad campaign you run, you should be driving traffic to a correlating page. You could have all the traffic in the world, and it would mean absolutely nothing if your landing page doesn’t inspire them to contact you. You see, traffic does not equal leads. So, what do you do with all that traffic? We’ve got some tips that will help you turn those page views into home buyers!