Reading time: about 2 mins
There is no doubt that the way we advertise has evolved over the years. In the “Mad Men” days of advertising, hot shot ad execs pitched print campaigns with compelling copy and creative, all with the sole mission of establishing brand awareness and making consumers purchase. Now, advertisers have adapted to the times. Although the methods of delivery have changed from magazines and televisions to mobile devices and computers, the classic strategies still apply—developing your brand and connecting to your audience in a way that inspires them to convert.