For most professionals, LinkedIn is known as the social network where they post their resumes, look for jobs, hire new employees and make real business connections. While having a complete and compelling profile is an absolute must for any real estate professional wanting to boost their online presence, LinkedIn can be used for much more.
It’s crucial that as a real estate agent you truly get to know your audience and refine the best ways to reach them. That means that while you need to localize your efforts to the community in which you live and sell, you must pay attention to the different demographics within your market. Chances are, you aren’t going to market a home to an elderly couple the same way that you would to a pair of newlyweds looking for a starter house. These two sets of buyers have vastly different needs and perspectives and they aren’t going to respond effectively to the same forms of communication. In this blog post we’ll focus on the younger buyers out there and offer up a few data points that may surprise you.
If you’re reading FreeAgent, odds are you’re already familiar with the increasing role the web plays in today’s home buying and selling process, a trend we’ve covered extensively in 2013.
This week, in the spirit of answering Rob Wachter’s call to “embrace the digital mind shift,” we bring you the third and final post in our Real Estate SEO Essentials series to help you learn about the off-page elements that contribute to your website’s search engine rankings and give you link building tips to help you boost your rank and reach new clients online.
A good reputation is the byproduct of excellent service. In a recent survey performed by JD Power and Associates, first-time home buyers and sellers said they were most influenced by a company’s good reputation and the recommendations they receive from friends, family and colleagues. When potential clients hear positive endorsements about your service, they begin the real estate process with an established level of confidence.
Welcome back to our our Q&A series here on FreeAgent. From the Trenches features interviews with smart marketers and tech-savvy advisers who share their wisdom on the web and through social channels.
In our last Q&A post, we heard from branding expert and consultant Katie Lance. This week, we feature Real Estate guru Virginia Munden. Head to the comments section to let us know what you think — and feel free to suggest your favorite real estate maven for an upcoming post.
Google Plus (Google+) is a great marketing and personal branding tool for real estate professionals. With Google+, agents and brokers can increase visibility by improving their search engine optimization (SEO), building relationships with industry influencers through Google+ Communities, and positioning themselves as trusted sources among other tech-savvy professionals.
If you’re focusing your branding efforts only on Facebook or Twitter, you may be missing out. Here are three reasons why you should use Google+ for personal branding.
Reading time: about 2 minsOrigins of MLS Data – Never Intended for Marketing MLS (Multiple Listing Service) publishing hasn’t always happened on the Internet. The MLS was in fact an actual book that was often paperback and printed in black-and-white. Agents anxiously anticipated the delivery of MLS books to brokerages so that they could share new listing inventory with […] Read more
Reading time: about 4 minsFor all it’s sophisticated technology and special terminology, online display advertising in real estate has a lot more in common with traditional marketing than you might think. In this post, we’ll show you how the old-school advertising principles of ‘the right message, at the right place, at the right time’ apply just as much online […] Read more
There are some seriously smart marketers and tech-savvy advisors sharing their wisdom on the web and through social channels.
That’s why we decided to start a regular Q&A series here on FreeAgent! Head to the comments section to let us know what you think — and feel free to suggest your favorite real estate maven for an upcoming post.
Like many successful musicians, Jay Z has mastered the art of branding himself. With the release of his latest album, Magna Carta Holy Grail, in early July he demonstrated his marketing expertise with a fittingly innovative strategy. While you might not think there are parallels between an album release and real estate; we’ve found three things that will transform your marketing strategy.