Reading time: about 4 mins
Using social media sites like Facebook and LinkedIn to help build real estate marketing is nothing new. But Pinterest — a relative newcomer to the social media world — might prove the most valuable social medium for real estate agents.
Pinterest is powerful because it drives more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube (study by Simply Measured). With 25 million users, the potential for exposure is huge for real estate agents as well as home buyers on Pinterest.