Blog

4 landing page tips to turn page views into home buyers

Reading time: about 4 mins

Have you been trying out different marketing strategies for your real estate business, but are having trouble seeing the fruit of your labor? Have your marketing efforts increased traffic to your website, but do you continue to struggle to convert that traffic to new leads? The problem could be your landing page.

Your landing page is one of the most important factors in determining whether or not a page visitor becomes a lead. Your landing page needs to be a different than your homepage. For each new marketing or ad campaign you run, you should be driving traffic to a correlating page. You could have all the traffic in the world, and it would mean absolutely nothing if your landing page doesn’t inspire them to contact you. You see, traffic does not equal leads. So, what do you do with all that traffic? We’ve got some tips that will help you turn those page views into home buyers!

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Creepy or cool?: retargeting and why it should matter to you

Reading time: about 3 mins

If you’ve been dabbling in internet marketing over the last few years, you’ve no doubt heard the term “retargeting.” You may have heard it called other things as well, such as “remarketing” or “behavioral advertising.” But what does that mean exactly? Retargeting can be defined as “the process of tagging website visitors so you can target them specifically, with ads tailored to their level of interest in your company [or product/service].” If that’s not completely clear, retargeting basically means that when a potential client visits your website or blog or clicks one of your display ads, you “drop a cookie,” and then your ads will follow them around the web. If you’re an online shopper, you probably know what I’m talking about. Have you ever been to Amazon.com looking at kitchen tools, and noticed later on that ads for those same kitchen tools are following you around the web? That is retargeting in a nutshell. But why should it matter to you?

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It’s time to go mobile

Reading time: about 3 mins

It’s now a fact: mobile technology has become an inevitable part of our daily lives. It’s crazy to think that the first smartphone came out only seven years ago, but by of the end of 2013, the amount of mobile devices on earth outnumbered the human population. Now, you not only have to incorporate online marketing into your business strategies, but you also have to think about how mobile-friendly your efforts are.  Think about it: if most of your target audience primarily uses mobile devices, but your website isn’t mobile optimized, potential clients are likely to hit the ‘back’ button and head to a competing agent’s site that they can easily navigate on their phone.

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LinkedIn tips for real estate agents

Reading time: about 4 mins

Over the past few months, we’ve discussed many of the popular social media platforms and how they can be leveraged for the real estate industry. Today, we’ll give the FreeAgent treatement to LinkedIn.

LinkedIn is actually one of my personal favorite social platforms. Not only can you connect and share, but you can also paint yourself as the expert in your field. As opposed to being a place where you share fun or personal things with your friends and family, LinkedIn is the place where you disseminate expert information to past and present colleagues, professionals, and industry gurus.  Additionally, it’s one of the best places to get current and relevant information regarding your field from the top names in the industry! I cannot say enough great things about LinkedIn.

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Real tips for real estate SEO

Reading time: about 4 mins

If you’ve been paying attention to SEO (search engine optimization) over the past few years, you’ve know doubt heard the declarations of “SEO is dead!” What you need to know is that SEO is not dead, but it has changed. SEO is no longer about stuffing your webpage with keywords, or buying backlinks on other websites. If you don’t know what that means—good. Those are old practices that will only get you in trouble with Google, the Internet police. Now, SEO is about the content you’re producing. As Douglas Karr says, “Good SEO requires exceptional content marketing…knowing who your audience is, where they are, how to attract them, and—ultimately—how to convert them.” This doesn’t mean keywords are no longer important. Instead, it means that you have to work hard to seamlessly incorporate top quality keywords into top quality content.

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From the trenches: social media marketing advice from Stone Temple Consulting’s Mark Traphagen

Reading time: about 5 mins

Meet Mark Traphagen

Mark Traphagen is currently the Senior Director of Online Marketing at Stone Temple Consulting, an agency out of Boston. With a social network of over 80,000 people, Mr. Traphagen knows what it takes to get an audience and keep them.  Mark is a contributor to many blogs, including MozMaximize Social BusinessSearch Engine Land, and Bill Gassett’s website, Maximum Exposure Real Estate. Mark is also an in demand speaker at many conferences across the country, including PubCon and SMX. He has taken some time out of his hectic schedule to give us some fantastic tips to pass along to all of you.  

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The importance of building brand awareness

Reading time: about 2 mins

When discussing lead generation in any industry, you’re going to hear the term “funnel.” It is sometimes called the marketing funnel, the customer acquisition funnel, or the sales funnel, but they all mean basically the same thing. The funnel [see image] is a model for lead generation and conversion. The top of the funnel, and the part we are most concerned with, is awareness. Brand awareness is something that is critical to anyone wanting to generate leads. If you can’t get people into the top of the funnel, there is no way you are going to get them to the bottom—the conversion and advocacy stage. One of the statistics that we regularly go back to is the fact that 66% of home buyers hire the first real estate agent they interview. That is one of the main reasons that building your brand is so important in the real estate industry. If consumers don’t know who you are, how can they ever become a client?

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E-Signatures: if you’re not using them, you should be

Reading time: about 3 mins

There is no longer any doubt that real estate agents need to keep up to date with technology in order to thrive in the industry. It’s not a suggestion—it’s something that needs to be done to be able to give your potential customers what they are looking for. With the advent of easy-to-use technology such as tablets and smartphones, consumers are looking for speed, efficiency, and convenience. As a real estate agent, if you’re not offering them these things, there is a definite chance you will lose those clients to competitors. 

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Evernote: the modern real estate agent’s best friend

Reading time: about 3 mins

We recently compiled a list of what we think are the most essential apps for real estate agents in 2014. You may have noticed that one seemingly obvious application was missing: Evernote. Evernote is more than an application; it is a portable personal assistant. Not only does this handy little app work on smart phones and tablets, it is also available on PCs and Macs. You can sync up every piece of technology you have, and never again have to worry about leaving a document on your work computer.  There is no way we can cover all of the magic of Evernote in one blog post, so we’re going to just scratch the surface. If you want an amazing and in depth overview of how Evernote works specifically for real estate, this webinar from Agent Mastermind is fantastic.

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