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Marketing in a digital world [Video]

Reading time: about 1 minsDenise Brewer, TV personality turned real estate pro, shares her wisdom from decades of marketing experience. Learn how to build your brand online and what it takes to succeed in a digital world with these real estate marketing tips. Read more

Real estate agent: Anne Mahon speaks her mind

Reading time: about 3 minsAnne Mahon thinks she has the best job in the world. There’s no 401k. No employer health plan. And she works almost every weekend.  But she wouldn’t change a thing. Anne is a real estate agent, and she is taking the market in her hometown area of Belmont, Arlington, and Cambridge, Massachusetts by storm. A leader […] Read more

It’s housing comeback time: are you ready?

Reading time: about 2 mins

For real estate agents, the housing crisis and economic downturn that started seven years ago was not unlike a slow moving natural disaster — something agents had to ride out in order for their businesses to survive. But today, the economic signs are there. The ashes are clearing and the sun is coming out. It’s a new day for the residential real estate market in 2015.

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Retargeting: bring visitors back!

Reading time: about 2 mins

You work hard to get visitors to your site, now bring them back! We know that less than 2% of online prospects convert on their first visit to a website. Therefore, retargeting, the technology that allows you to follow users all over the web, is an important marketing tool to bring back the other 98%. 

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Build your brand

Reading time: about 2 mins

Now that you know what awareness marketing is, it’s time to compare it to lead generation. What’s the difference between the two? Can you use both for your marketing strategies? Read on to learn more!

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Landing pages: sweat the details

Reading time: about 2 mins

You’ve used awareness marketing to build your brand, and drive traffic to your website. Now what? In this lesson, we’ll be covering the basics of a good destination page. This is one of the most important factors of turning traffic into clients.

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