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Differentiate your real estate marketing with video

Reading time: about 2 mins

Video may not be new technology, but the propensity for consumers to watch, learn from and shop by watching videos is a relatively recent trend. More importantly it’s a trend you have to understand and exploit in your real estate marketing plan.

So you know where they’re spending their time online… but how do you reach them?

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Working hard without sweating: 3 real estate productivity tools

Reading time: about 2 mins

Most real estate agents work really hard for their clients but their clients just don’t know it.  Like a star in any profession, the great ones make it look easy.  But here’s the rub — most clients don’t think agents are working hard enough to justify the 6% that they’ll have to part with when the “Sold” sign appears in the front yard. This means by making it look easy, client satisfaction may actually suffer.  

recent study examining client satisfaction and real estate agent commissions suggests that there is a link between client satisfaction and the frequency of communication by the real estate agent. 

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