Adwerx mobile advertising infographic thumbnail

Adwerx mobile advertising for real estate is here! [Infographic]

Reading time: about 1 minsMobile is growing faster than any other advertising channel. And what’s really intriguing is that mobile’s growth hasn’t meant any loss to desktop usage. So users are simply adding mobile to their technology use. Mobile use tends to be task-specific, with users consuming photos, maps, weather and games, while they are using desktops and laptops […] Read more

Inman nominates Adwerx for real estate as Innovative Tech Company 2015

Inman nominates Adwerx as Innovative Tech Company 2015

Reading time: about 1 minsWe’re having a Sally Field moment here. Inman has nominated Adwerx as an Innovative Tech Company, and we’re feeling very, very liked. Not to mention we’re extremely proud to be listed among such a stellar group of companies! Inman is a leading authority for professionals in the world of real estate, so this nomination means a […] Read more

AdWerx on social media for real estate. Image includes tweet, face, follow, social media, share and social

Social media for real estate agents: the good, the bad and the ugly

Reading time: about 4 minsSocial, social, social…. Marcia, Marcia, Marcia… We aren’t the first to say social media for real estate agents matters. You know it matters. But it can be overwhelming to identify best practices for the various social channels that are available to you. And how can you use social media for real estate marketing? We took a […] Read more

Video mistakes by real estate agents

3 real mistakes real estate agents make with video

Reading time: about 3 minsReal estate agents work harder than folks in almost any other industry. And they totally understand the need for marketing and advertising.  We talk to dozens of agents each month about how to market homes, how to reach audiences and how to best use technology for all of that. Last time, we discussed the hardware […] Read more

AdWerx for real estate presents email marketing for real estate: a round up of how-to guides

Email marketing for real estate: a how-to round-up

Reading time: about 3 minsMany moons ago, the only way to reach new folks directly was through their physical mailbox. But direct mail is a tough channel, and most people sort their mail over the trash can. The email inbox was uncharted territory for about five minutes. These days, most inboxes are just as chock full of unsolicited emails, […] Read more

AdWerx for Real Estate on how real estate agents can use video for marketing

Real estate video marketing

Reading time: about 4 minsAt Inman’s Real Estate Connect this past January, John Passerini, the VP Interactive Marketing for Sotheby’s International Realty, made a bold statement for 2015: video would be an absolute necessity for real estate agents. “Consumers are ready to consume video,” he said. “People want stories complemented with video content.” This is great news for real […] Read more

Adwerx is not lead generation

Reading time: about 2 minsWhen we talk to our customers — real estate agents just like you — it’s only a matter of time before we get the question, “Is Adwerx for lead generation?” It’s a very reasonable question, but in a word, no. Adwerx is not a lead generation platform. Here’s why. If you do a Google search […] Read more

An introduction to PPC for real estate

Reading time: about 2 minsBuzzword bingo continues here on the AdWerx blog with our latest entry in the digital marketing lexicon: PPC for real estate agents. In this case, PPC is not a hallucinogenic. It’s an acronym that stands for Pay Per Click advertising. Here’s how PPC works: a user types in a search on Google. That search contains […] Read more

An intro to SEO for your real estate web site

Reading time: about 3 minsBuzzwords abound in the world of web design and digital marketing. And chances are, if you’ve talked to even one person who has anything to do with “digital”, you’ve heard the acronym “SEO.” SEO stands for Search Engine Optimization, and it’s a pretty integral part of any digital marketing strategy, particularly for real estate agents. […] Read more