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In Part I of this series, we covered who millennials are, what research says about their buying behavior, and what they expect from their real estate agent. In this follow-up post, we’ll focus a little more on millennials in the real estate industry, and why real estate professionals are having a tougher time recruiting the younger generation.
In July, Kevin Hawkins, VP of Communications and Marketing at Imprev, reported that the biggest business challenge facing real estate brokerages today is being unable to attract younger agents. This was among one of the key findings from a poll of more than 850 top real estate executives that Imprev conducted back in May.