Reading time: about 2 minsDigital marketing isn’t always easy. Especially when you aren’t a full-time, professional digital marketer. But in today’s real estate market, every agent like you has to be a digital marketer in some way or another, deciding how to use your blog, your Facebook page and your web site to help promote your business. Then there’s paid advertising. […] Read more
Reading time: about 3 mins Say “content marketing” to an average real estate agent and you’ll get a blank stare. Then say “blogging” and you’ll see that blank stare change into pure fear. Why is blogging such a scary thing? Well, it’s not just real estate agents that get scared for starters. Truth is, most real estate agents want […] Read more
Reading time: about 2 minsImagine you’re thinking about a new car. You wander a dealer’s lot and a certain little red convertible catches your eye. You kick the tires, open the trunk and even sit in the driver’s seat. But you’re not quite ready to buy, so you leave. Later that day, you see that same red convertible in your parking lot […] Read more
Reading time: about 3 minsIn the world of marketing lingo, a brand is one of the more mystical concepts. It’s a term often used, but not often used consistently. What is a “brand,” anyway? A “brand name” refers to the name signifying the source of a product or service. Coca-Cola. Ford. Starbucks. These are often trademarked. But a “brand” […] Read more
Reading time: about 2 minsBrands are a big deal here at Adwerx. It’s a hot topic around the water cooler, the coffee maker and the ping pong table. Brands, brands, brands… we believe your brand is one of your most important marketing assets. Just having a brand is a great thing. But creating brand awareness is another. (For more […] Read more
Reading time: about 3 mins
Many real estate agents have used Facebook Profiles when they should be using Facebook Pages instead. Read on to learn what the difference is and why we prefer Facebook Pages for realtors.
But first, what’s the difference between Facebook Profiles and Pages?
The first thing you need to know is that you can’t have a Facebook Page without having a Profile first. When you sign up for Facebook, you create a personal profile and add your family and friends to your network. We repeat: that’s where your family and friends are going to be; therefore, it is not the appropriate place to talk about business stuff like new listings or how many houses you’ve sold this month.
Reading time: about 3 minsIn a previous post (Social Media for real estate: the good, the bad and the ugly), we outlined several social channels and how you might integrate each one into an overall social strategy for your real estate business. Update: Google+ is going the way of Friendster and MySpace, so you can take that one off […] Read more
Reading time: about 1 mins“How is this mobile revolution affecting all of us in real estate?” asks Laurie Weston Davis, who calls herself both a digital immigrant and a Geeky Girl. Technology is a critical part of her world as a real estate agent and broker in North Carolina. And Laurie spoke with Adwerx about mobile advertising and real estate. Read more
Reading time: about 1 minsFirst, we created an icon. Then we chose our colors. And finally, there was the small matter of a capital letter. When Adwerx first launched in 2013, our brand name was written as AdWerx. Capital A. Capital W. Kind of like being Dutch. With our brand refresh, it was time to take another look at […] Read more
Reading time: about 1 minsAnd now for something completely different. A Monty Python reference. What is your favorite color? Okay, that might have been a tad indulgent. With the Adwerx brand refresh process (read part one of the series here), it wasn’t so much about asking our favorite color as much discovering what color we felt best represented our […] Read more