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Adwerx digital ads for mortgage loan officers

Digital marketing for mortgage professionals

Reading time: about 4 minsFor loan officers and mortgage bankers, digital marketing isn’t as complicated as it seems. It’s anything but. It also doesn’t demand that you abandon traditional print outreach. Like all marketing plans, digital marketing requires balance, knowing your audience, and using a little technology. Did it all start with LendingTree? Or, did it take almost two decades […] Read more

Real estate web sites don't generate leads

CJ Hays: Real Estate Websites Don’t Generate Leads

Reading time: about 3 minsCJ Hays is the founder of Agent Reputation. Previously, he was the marketing director for Virtual Results, one of the first real estate website design companies to bring WordPress into the real estate industry. He is currently a vendor in the online reputation industry and he has an internal website design team. He actually goes […] Read more

Top 10 shared real estate blog posts of 2016

Top 10 shared Adwerx real estate blog posts of 2016

Reading time: about 2 minsWhat did our readers share this year? What Adwerx real estate blog content resonated most? This year has been amazing here at Adwerx. And the reason it’s been so amazing is that our readership has grown so much. And that means we’re able to share agent stories, best practices in digital advertising and new features for […] Read more

Happy Holidays from Adwerx

Happy Holidays from Adwerx!

Reading time: about 1 minsCan a company wish you a happy holiday? Not really. But the people that make that company can. And we do. Adwerx is a small business — we have just about 50 people right now. But it’s no exaggeration to say that each and everyone wishes all our customers an amazing holiday and a prosperous […] Read more

WEBINAR: Branding for mortgage pros

Reading time: about 1 minsCoca-Cola. Nike. YOU. Yes, you are a brand just like these huge names. But how do you build your brand as a loan officer? How does your brand shape your mortgage business? And how can digital tools help? Adwerx will walk you through the development of a personal brand that you can carry throughout your […] Read more

Compliant digital ads for loan officers

What makes a compliant digital ad for loan officers?

Reading time: about 3 minsWhen mortgage professionals want to use digital ads, they have several things to consider: their branding, their messaging, and compliance. A marketing campaign, whether consisting of one or numerous advertisements and promotional opportunities, needs to be above board, avoiding potential UDAAP (Unfair, Deceptive, or Abusive Acts or Practices) and fair lending violations. “Nearly any kind […] Read more

networking for mortgage sphere

Market To Your Network for Mortgage Leads

Reading time: about 2 minsLoan officers need to network to get work. We already know how networking is the best tool in your mortgage business belt. But do you really know how to use it? The term “networking” has become a catch-all term for “getting business,” and that can be pretty overwhelming. Here, we’ll break down the basics to […] Read more

Sam DeBianchi and Nicole Beauchamp

SamSpeaks with Nicole Beauchamp

Reading time: about 1 minsNicole Beauchamp is a native New Yorker. And not just New York. She’s a true Manhattanite. And knowing Manhattan has become the cornerstone of her work as a real estate agent with Engel & Völkers USA. When Sam DeBianchi sat down to talk with Nikki, as her friends know her, for this episode of SamSpeaks!, […] Read more

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