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By now, you’re probably aware that most of your prospective clients are doing a bit of shopping online before they contact you to set up a showing. What you may not know is that two-thirds of US home buyers hire the very first agent they engage. Clearly, the first impression you make to prospects is crucial, and increasingly, that first impression is made by your website.
For today’s web savvy clients, your website isn’t just a tool for finding information about your listings or services; it’s an always-on representation of you as an agent. To quote our friends at Inman News, “Other than an agent’s cell phone, the real estate website remains the only tool that works for an agent and a consumer 24/7.”