Reading time: about 3 mins
Many real estate agents have used Facebook Profiles when they should be using Facebook Pages instead. Read on to learn what the difference is and why we prefer Facebook Pages for realtors.
But first, what’s the difference between Facebook Profiles and Pages?
The first thing you need to know is that you can’t have a Facebook Page without having a Profile first. When you sign up for Facebook, you create a personal profile and add your family and friends to your network. We repeat: that’s where your family and friends are going to be; therefore, it is not the appropriate place to talk about business stuff like new listings or how many houses you’ve sold this month.