Facebook personal vs. Facebook business: which should you use?

Reading time: about 3 mins

Many real estate agents have used Facebook Profiles when they should be using Facebook Pages instead. Read on to learn what the difference is and why we prefer Facebook Pages for realtors.

But first, what’s the difference between Facebook Profiles and Pages?

The first thing you need to know is that you can’t have a Facebook Page without having a Profile first. When you sign up for Facebook, you create a personal profile and add your family and friends to your network. We repeat: that’s where your family and friends are going to be; therefore, it is not the appropriate place to talk about business stuff like new listings or how many houses you’ve sold this month.

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Laurie Weston Davis of The Geeky Girls talks about mobile advertising for real estate on the Adwerx for real estate blog

Going mobile with Laurie Weston Davis of The Geeky Girls [Video]

Reading time: about 1 mins“How is this mobile revolution affecting all of us in real estate?” asks Laurie Weston Davis, who calls herself both a digital immigrant and a Geeky Girl. Technology is a critical part of her world as a real estate agent and broker in North Carolina. And Laurie spoke with Adwerx about mobile advertising and real estate. Read more

Adwerx blog image on the psychology of brand colors and color thearoy

The inside story of a brand redesign (part 2 of 3)

Reading time: about 1 minsAnd now for something completely different. A Monty Python reference. What is your favorite color? Okay, that might have been a tad indulgent. With the Adwerx brand refresh process (read part one of the series here), it wasn’t so much about asking our favorite color as much discovering what color we felt best represented our […] Read more

Adwerx mobile advertising infographic thumbnail

Adwerx mobile advertising for real estate is here! [Infographic]

Reading time: about 1 minsMobile is growing faster than any other advertising channel. And what’s really intriguing is that mobile’s growth hasn’t meant any loss to desktop usage. So users are simply adding mobile to their technology use. Mobile use tends to be task-specific, with users consuming photos, maps, weather and games, while they are using desktops and laptops […] Read more

Inman nominates Adwerx for real estate as Innovative Tech Company 2015

Inman nominates Adwerx as Innovative Tech Company 2015

Reading time: about 1 minsWe’re having a Sally Field moment here. Inman has nominated Adwerx as an Innovative Tech Company, and we’re feeling very, very liked. Not to mention we’re extremely proud to be listed among such a stellar group of companies! Inman is a leading authority for professionals in the world of real estate, so this nomination means a […] Read more

AdWerx on social media for real estate. Image includes tweet, face, follow, social media, share and social

Social media for real estate agents: the good, the bad and the ugly

Reading time: about 4 minsSocial, social, social…. Marcia, Marcia, Marcia… We aren’t the first to say social media for real estate agents matters. You know it matters. But it can be overwhelming to identify best practices for the various social channels that are available to you. And how can you use social media for real estate marketing? We took a […] Read more

Video mistakes by real estate agents

3 real mistakes real estate agents make with video

Reading time: about 3 minsReal estate agents work harder than folks in almost any other industry. And they totally understand the need for marketing and advertising.  We talk to dozens of agents each month about how to market homes, how to reach audiences and how to best use technology for all of that. Last time, we discussed the hardware […] Read more

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