Today’s brokers face an ever-growing list of challenges in agent retention, stemming from the vast number of expanding technologies, competitor recruiting tactics, and growing undercurrent of agent independence. Competing brokers are using an ever-expanding variety of incentives to lure your agents into the seats of their open cubicles. These tactics may include signing bonuses, 100% […] Read more
Digital advertising program showcases Delaware real estate for leading independent brokerage DURHAM, N.C., February 13, 2018 — Adwerx, the leading provider of localized digital advertising for over 100,000 U.S. real estate agents and brokers, welcomes Delaware-based Patterson-Schwartz to the Adwerx Enterprise platform. Patterson-Schwartz is Delaware’s largest independent brokerage and has a long tradition of providing […] Read more
Inman Connect has become one of the real estate industry’s most insightful barometers for discovering what’s happening and what’s on the horizon. The conference blends outside-the-industry expertise with in-depth discussions on everything from social media marketing to the legitimacy of 100% commission models. Its unique approach to tackling industry issues and overall environment of unification […] Read more
2017 was an incredible year at Adwerx, filled with new technologies and innovations. We’re excited and honored about the success we’ve had in 2017, and would love to thank those of you who came along for the ride! Let’s take a moment to bring you up to speed, and walk through the ways we’re working to […] Read more
For many agents, it’s already 2018. That’s right, it’s time to plan, forecast, predict, and look ahead to what’s next. A big part—if not the most important part—of preparing for your next 12 months of business is deciding where to put your marketing dollars. Industry trends suggest that in total, 10% of your commission income […] Read more
Ah, the holidays: a time for mirth and merriment, Turner Classic Movies, eggnog, no-longer-ironic bad sweaters, and pre-dawn Walmart riots. Oh, and shopping. Can’t forget shopping. It’s All Online This year’s Black Friday sales produced $5 billion for online retailers in 24 hours, according to Money.cnn.com. That’s a new record, and a 16.9% increase from […] Read more
E-mail marketing is a proven, affordable way for real estate agents to earn new and maintain existing relationships. It’s not quite as easy as the popular term “drip campaign” suggests it might be, however. Drip campaigns imply that the same message can be left to “drip” into inboxes month after month, sent with the hope […] Read more
At Adwerx we have one mission: make brilliantly simple digital ads that anyone can use. That mission came from a larger belief that every small business deserves the same type of tools that big businesses have. That belief is why we are so proud to be among the Inc. 500 of America’s Fastest Growing Private […] Read more
In a former life, Jason Frazier was an information security professional. Today, as the CIO of Mason McDuffie Mortgage and the @RealEstateCIO, he still takes it very seriously. He contributed this post after an exchange on a Facebook Group. I did a training class last year for realtors on Cyber Security. The subject was the Wire Fraud […] Read more
Industry: Real Estate Products: Sphere Ads Customer Name: Amy Youngren Brokerage/Business Name: North Group, Canada “Adwerx is all about exposure marketing. It’s hard to put an ROI on the value of being everywhere online!” For years, real estate agents in Canada have asked if Adwerx would work for them. As of 2017, the answer is yes. One of […] Read more
