Blog

The importance of building brand awareness

Reading time: about 2 mins

When discussing lead generation in any industry, you’re going to hear the term “funnel.” It is sometimes called the marketing funnel, the customer acquisition funnel, or the sales funnel, but they all mean basically the same thing. The funnel [see image] is a model for lead generation and conversion. The top of the funnel, and the part we are most concerned with, is awareness. Brand awareness is something that is critical to anyone wanting to generate leads. If you can’t get people into the top of the funnel, there is no way you are going to get them to the bottom—the conversion and advocacy stage. One of the statistics that we regularly go back to is the fact that 66% of home buyers hire the first real estate agent they interview. That is one of the main reasons that building your brand is so important in the real estate industry. If consumers don’t know who you are, how can they ever become a client?

Read more

E-Signatures: if you’re not using them, you should be

Reading time: about 3 mins

There is no longer any doubt that real estate agents need to keep up to date with technology in order to thrive in the industry. It’s not a suggestion—it’s something that needs to be done to be able to give your potential customers what they are looking for. With the advent of easy-to-use technology such as tablets and smartphones, consumers are looking for speed, efficiency, and convenience. As a real estate agent, if you’re not offering them these things, there is a definite chance you will lose those clients to competitors. 

Read more

Evernote: the modern real estate agent’s best friend

Reading time: about 3 mins

We recently compiled a list of what we think are the most essential apps for real estate agents in 2014. You may have noticed that one seemingly obvious application was missing: Evernote. Evernote is more than an application; it is a portable personal assistant. Not only does this handy little app work on smart phones and tablets, it is also available on PCs and Macs. You can sync up every piece of technology you have, and never again have to worry about leaving a document on your work computer.  There is no way we can cover all of the magic of Evernote in one blog post, so we’re going to just scratch the surface. If you want an amazing and in depth overview of how Evernote works specifically for real estate, this webinar from Agent Mastermind is fantastic.

Read more

Q&A: creating effective video for real estate

Reading time: about 3 mins

If you know anything about AdWerx, you know that we’re founded on the fact that 66% of buyers only interview one real estate agent. We believe it is absolutely vital for agents to get their faces out there, build awareness, and stay top of mind in their local area in order to be successful. Another interesting real estate fact we’ve discovered is that around 70% of clients will forget your name after you’ve helped them buy or sell their house.  It’s almost hard to believe.

Read more

9 apps every real estate agent needs

Reading time: about 4 mins

As real estate agents, it is vitally important to stay organized and keep in touch with your clients. Thanks to the smartphone and mobile applications, this is now easier than ever. With the amount of apps on the market, it can be hard to differentiate between the ones that will actually help your business and the ones that will only waste your time. Quality apps will not only keep you organized; they’ll also help increase client engagement and enhance client satisfaction.

We know that working in real estate doesn’t leave you much time to find and test out mobile apps. That is why the team here at AdWerx has scoured the Internet to locate a list of what we believe are the most essential (and free!) apps for real estate agents this year.

Read more

Real estate conference advice and tips from the pros

Reading time: about 1 mins

The AdWerx team is looking forward to attending the Century 21 of the Carolinas Spring Rally later this week. Conferences are an excellent way to network with fellow agents, learn about new industry practices and find out more about new technology and services.

As the team prepared for the conference, they considered some ideas about how to make the most of their time while there. We decided to ask some of the biggest names in the real estate business about advice they have when it comes to networking and attending events. We posed this question on Twitter and Facebook:

Read more

Google authorship 101: Why & how to set it up for your real estate website

Reading time: about 2 mins

If you’re a regular Google+ user (also known as a “Plusser”), you’ve probably heard the term “Authorship” thrown around quite a bit. Even if you aren’t familiar with that term, you’ve probably seen Google Authorship in action without even realizing it.

Google Authorship is a tool in search results that allows author information to be displayed next to the content they have written. It will display the information provided by the author on their Google+ profile, which typically includes their photo, byline and the number of Google+ circles they are a part of. Check out the example below.

Read more

AdWerx takes a bite out of the Big Apple for Inman News Real Estate Connect

Reading time: about 1 mins

Real Estate Agents, are you in attending Real Estate Connect this year? Each year, thousands of influential real estate leaders gather at this conference, hosted by Inman News, to network, to make deals, to explore current trends and technology, and to learn how to embrace and leverage the change that surrounds the real estate industry. This year, the conference is currently being held in New York from January 15-17 and we’re here representing AdWerx! 

Read more

Using technology to generate leads for real estate

Reading time: about 4 mins

As a real estate agent, you wear many hats.

You’re responsible for your own marketing efforts, working with clients to buy or sell their home, showing listings, facilitating closings and keeping your finger on the pulse of the real estate industry. Even though the clients themselves are the heart of your business, when do you have time in your busy schedule to actually find and connect with them?

Wouldn’t it would be nice if the clients were coming to you, rather than always being responsible for reaching out to them? Fortunately, this is possible through lead generation. 

Read more

Content marketing for real estate: 3 tips to being a thought-leader in the new year

Reading time: about 4 mins

Happy New Year from your friends at FreeAgent!

In our recent post on end-of-year habits of successful real estate agents, we encouraged agents to set measurable and attainable marketing goals for the new year. One goal that should be on every agent’s agenda is establishing a content marketing strategy for the web.  In today’s post, we’ll show you how any agent can get started with a little planning and a minimum investment.

Read more

Related Information

creative real estate advertising Thanks to billboards and yard signs, real estate ads are always visible. If you want to stand out, invest in online creative real estate marketing for the best real estate ads!

real estate digital marketing services Online marketing is an essential tool in real estate, and a real estate digital marketing service can give you the solutions you need. Let's look at how.

Advertising words for real estate agents It's not what you say, but how you say it! Use powerful advertising words for real estate marketing and help your listings get the attention they deserve!

best way to advertise real estate How can you best advertise your real estate business? It's a big question, but one we can answer by breaking down the core components of real estate marketing.

real estate marketing solutions Marketing is the key to a successful real estate business—is yours keeping up?

email marketing best practices Email marketing best practices are a vital part of online real estate marketing. Let's talk about how your real estate business can grow with these email marketing tips.

Real Estate Agent Advertising 101

Real estate advertising should always be about maximizing your real estate marketing budget. Advertising is an investment in your business and your brand. That doesn't mean you should empty your bank account, but without advertising, you are losing money. Luckily, we've compiled a real estate advertising guide for new agents, so their businesses will go bang without their dollars going up in smoke.

Read full article...
Creating Content for Your Real Estate Website

Real estate advertising should always be about maximizing the bang for your buck. Advertising is an investment in your business and your brand. That doesn't mean you should empty your bank account, but without advertising, you are losing money. Luckily, we've compiled a real estate advertising guide for new agents, so their businesses will go bang without their dollars going up in smoke.

Read full article...
The Best Advertising Words for Real Estate Ads

Creative advertising words for real estate must evoke a feeling. That's what most real estate sales are about: how a house makes a buyer feel. There's a big difference between a dry list of features and descriptive words that evoke mental imagery. Learning to use language that will leverage those feelings is the first step in converting leads to closings.

Read full article...