Should you shut the door on open houses

Kevin Johnson: the agent who shut the door on open houses

Reading time: about 2 minsLike most home sellers, the client of real estate agent Kevin Johnson wondered when he planned to host an open house for her property. “I won’t be doing an open house,” he told her. It wasn’t the first time he’d surprised someone with this answer. Kevin is an agent in Celebration, Florida. And while he’s a […] Read more

Adwerx for real estate webinar replay

ICYMI: Build Your Brand Online webinar replay [Video]

Reading time: about 1 minsToday, the good folks at Inman hosted the webinar “Smart Advertising in a Digital World,” featuring Adwerx. It was a really powerful session in which we reviewed building your digital brand and a demonstration of the Adwerx brand ad and listing ad products. If you were unable to join, you can find the replay on […] Read more

Adwerx for real estate talks about networking for real estate agents

Networking tips for real estate agents

Reading time: about 1 minsThis year, the team here at Adwerx has been to several real estate events, conferences and gatherings. And we’ve met with some amazingly motivated and passionate agents. It seems like they have their ducks in a row, too. Networking is an integral part of these leading real estate agents’ agendas. Building up a sphere of […] Read more

Adwerx for real estate: top five frequenty asked questions about adwerx

Top 5 FAQs about Adwerx for real estate

Reading time: about 2 minsDigital marketing isn’t always easy. Especially when you aren’t a full-time, professional digital marketer. But in today’s real estate market, every agent like you has to be a digital marketer in some way or another, deciding how to use your blog, your Facebook page and your web site to help promote your business. Then there’s paid advertising. […] Read more

How does retargeting for real estate marketing work?

Reading time: about 2 minsImagine you’re thinking about a new car. You wander a dealer’s lot and a certain little red convertible catches your eye. You kick the tires, open the trunk and even sit in the driver’s seat. But you’re not quite ready to buy, so you leave. Later that day, you see that same red convertible in your parking lot […] Read more

Adwerx post on basics of building your brand for real estate agents

Brand building basics for real estate agents

Reading time: about 3 minsIn the world of marketing lingo, a brand is one of the more mystical concepts. It’s a term often used, but not often used consistently. What is a “brand,” anyway? A “brand name” refers to the name signifying the source of a product or service. Coca-Cola. Ford. Starbucks. These are often trademarked. But a “brand” […] Read more

How do you measure brand awareness for real estate?

Reading time: about 2 minsBrands are a big deal here at Adwerx. It’s a hot topic around the water cooler, the coffee maker and the ping pong table. Brands, brands, brands… we believe your brand is one of your most important marketing assets. Just having a brand is a great thing. But creating brand awareness is another. (For more […] Read more

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