Reading time: about 2 minsReal estate is a service industry. And for service, you need clients. That’s why “lead generation” is a significant focus for agents and why it’s a booming business to help those agents find and nurture leads. But once a lead converts into a client, many agents take a “one and done” approach. They close the […] Read more
Reading time: about 2 minsManage expectations. Ask the tough questions. Get equipped. These are some of the key insights we learned about luxury real estate from Laurie Weston Davis and Scott Lincicome, both from Scott Lincicome Properties in Pinehurst, NC. Because it’s not just the price tag of the property that makes luxury real estate different. Agents will quickly […] Read more
Reading time: about 2 minsThe agents in the conference room stared blankly. The presenter was none other than Andrea Geller, a veteran agent from Chicago and one of real estate’s top influencers. But for some reason, they just couldn’t absorb what she was telling them. “For these agents, it’s all about the listing,” said Andrea when she sat down […] Read more
Reading time: about 1 minsThe Realogy Preferred Alliance program provides cost-effective solutions to its network of approximately 13,500 offices and approximately 254,800 independent sales associates doing business in more than 100 countries and territories around the world. And now Adwerx is one of them! That means agents affiliated with residential brands including Better Homes and Gardens® Real Estate, CENTURY […] Read more
Reading time: about 1 minsAt Inman Connect, Adwerx sat down with some of real estate’s top thinkers to talk about advice for new agents, the changing real estate industry and, now, marketing for real estate. In this last installment, we kept hearing a similar theme: it’s not just about one piece. It’s an entire conversation. “Marketing is more accessible to […] Read more
Reading time: about 1 minsKansas City… Kansas City here we come! It’s a musical moment as we are pleased to announce that Adwerx and ReeceNichols have entered into a partnership. That puts our digital advertising tools at the fingertips of Berkshire Hathaway real estate agents, the brokerage that owns ReeceNichols. “This partnership is about supporting our agents by providing […] Read more
Reading time: about 1 minsDid you know that 92% of home buyers start their search online? While newspaper ads and postcards are still standard practice for real estate advertising, your sellers want you to market their homes where the buyers are: on the web. But it’s not just enough to put the ads online. You need to put the […] Read more
Reading time: about 1 minsAs a real estate agent, you get paid by commission. This commission is the culmination of a lot of hard work: marketing your business, securing the client, promoting the property, negotiating the sale. So it stands to reason that you would put a value on that client equal to the commission you earned on the […] Read more
Reading time: about 2 minsLike most home sellers, the client of real estate agent Kevin Johnson wondered when he planned to host an open house for her property. “I won’t be doing an open house,” he told her. It wasn’t the first time he’d surprised someone with this answer. Kevin is an agent in Celebration, Florida. And while he’s a […] Read more
Reading time: about 1 minsNew technology. New collaboration strategies. These are just two of the forces of change shaping today’s market for real estate agents. And leaders in real estate including Laurie Weston Davis, Mark Spain, Kelly Mitchell, Brad Inman and Craig Rowe shared their thoughts with us at Inman Connect this past September. First comes the uber-informed consumer. […] Read more
