Reading time: about 3 mins
It’s now a fact: mobile technology has become an inevitable part of our daily lives. It’s crazy to think that the first smartphone came out only seven years ago, but by of the end of 2013, the amount of mobile devices on earth outnumbered the human population. Now, you not only have to incorporate online marketing into your business strategies, but you also have to think about how mobile-friendly your efforts are. Think about it: if most of your target audience primarily uses mobile devices, but your website isn’t mobile optimized, potential clients are likely to hit the ‘back’ button and head to a competing agent’s site that they can easily navigate on their phone.