Reading time: about 2 minsLike most home sellers, the client of real estate agent Kevin Johnson wondered when he planned to host an open house for her property. “I won’t be doing an open house,” he told her. It wasn’t the first time he’d surprised someone with this answer. Kevin is an agent in Celebration, Florida. And while he’s a […] Read more
Reading time: about 1 minsNew technology. New collaboration strategies. These are just two of the forces of change shaping today’s market for real estate agents. And leaders in real estate including Laurie Weston Davis, Mark Spain, Kelly Mitchell, Brad Inman and Craig Rowe shared their thoughts with us at Inman Connect this past September. First comes the uber-informed consumer. […] Read more
Reading time: about 1 minsToday, the good folks at Inman hosted the webinar “Smart Advertising in a Digital World,” featuring Adwerx. It was a really powerful session in which we reviewed building your digital brand and a demonstration of the Adwerx brand ad and listing ad products. If you were unable to join, you can find the replay on […] Read more
Reading time: about 1 minsReal estate agents really do like to help each other out. It’s what makes this such a unique industry. This past month, at Inman Connect in San Francisco, we sat down with some of today’s leaders in real estate, including Nicole Beauchamp, Jeff Lobb, Kelly Mitchell and Mark Spain. These are folks who have been around […] Read more
Reading time: about 1 minsThis year, the team here at Adwerx has been to several real estate events, conferences and gatherings. And we’ve met with some amazingly motivated and passionate agents. It seems like they have their ducks in a row, too. Networking is an integral part of these leading real estate agents’ agendas. Building up a sphere of […] Read more
Reading time: about 2 minsDigital marketing isn’t always easy. Especially when you aren’t a full-time, professional digital marketer. But in today’s real estate market, every agent like you has to be a digital marketer in some way or another, deciding how to use your blog, your Facebook page and your web site to help promote your business. Then there’s paid advertising. […] Read more
Reading time: about 3 mins Say “content marketing” to an average real estate agent and you’ll get a blank stare. Then say “blogging” and you’ll see that blank stare change into pure fear. Why is blogging such a scary thing? Well, it’s not just real estate agents that get scared for starters. Truth is, most real estate agents want […] Read more
Reading time: about 2 minsImagine you’re thinking about a new car. You wander a dealer’s lot and a certain little red convertible catches your eye. You kick the tires, open the trunk and even sit in the driver’s seat. But you’re not quite ready to buy, so you leave. Later that day, you see that same red convertible in your parking lot […] Read more
Reading time: about 3 minsIn the world of marketing lingo, a brand is one of the more mystical concepts. It’s a term often used, but not often used consistently. What is a “brand,” anyway? A “brand name” refers to the name signifying the source of a product or service. Coca-Cola. Ford. Starbucks. These are often trademarked. But a “brand” […] Read more
Reading time: about 2 minsBrands are a big deal here at Adwerx. It’s a hot topic around the water cooler, the coffee maker and the ping pong table. Brands, brands, brands… we believe your brand is one of your most important marketing assets. Just having a brand is a great thing. But creating brand awareness is another. (For more […] Read more
