Reading time: about 1 minsThe real estate industry may change, but so much of marketing for real estate remains tried and true. At the NAR 2015 conference in San Diego, Adwerx chatted with attendees and vendors, and we asked, “What’s your favorite marketing tip?” Of all the tips we got, our favorite insights were from Bill Risser of The […] Read more
Reading time: about 1 minsIt’s the season of gratitude, and we find that real estate agents really know how to say thank you. In fact, we asked many of the agents who use Adwerx to share some of the unique ways they have said thank you to clients. These are some of our favorites — from the personalized and […] Read more
Reading time: about 3 minsThe most pivotal moment in Julian Culton’s real estate career was also his absolute worst. It was early days, in just his third or fourth transaction. Everything seemed to go fine, or so Julian thought. But after the closing, he received a letter from his supposedly happy client. “It was a ‘Top 10’ list of […] Read more
Reading time: about 2 mins“Please don’t kill Snapchat for me,” begged Bill Risser’s 22 year-old son. And with good reason. His father’s job is to help real estate agents use modern social media tools. “The boomers moved into Facebook and took over,” said Bill. “So my son just wanted to keep Snapchat to himself.” And Bill agreed. For now. […] Read more
Reading time: about 3 minsAs he sat in his car in front of a listed house, Steven David Elliot knew perfectly well his client wasn’t going to buy it. He knew they wouldn’t buy any house any time soon — they just weren’t ready. But they wanted to look. And so he took them out. All told, it was […] Read more
Reading time: about 4 minsIt’s barely November. Chances are, you’re just starting to think about Thanksgiving. But as a real estate agent, it’s the perfect time to start thinking about 2016. And not just thinking — planning. But not just random plans. What are your goals? How will you achieve them? How will you measure them? We talked with […] Read more
Reading time: about 2 minsReal estate is a service industry. And for service, you need clients. That’s why “lead generation” is a significant focus for agents and why it’s a booming business to help those agents find and nurture leads. But once a lead converts into a client, many agents take a “one and done” approach. They close the […] Read more
Reading time: about 2 minsManage expectations. Ask the tough questions. Get equipped. These are some of the key insights we learned about luxury real estate from Laurie Weston Davis and Scott Lincicome, both from Scott Lincicome Properties in Pinehurst, NC. Because it’s not just the price tag of the property that makes luxury real estate different. Agents will quickly […] Read more
Reading time: about 2 minsThe agents in the conference room stared blankly. The presenter was none other than Andrea Geller, a veteran agent from Chicago and one of real estate’s top influencers. But for some reason, they just couldn’t absorb what she was telling them. “For these agents, it’s all about the listing,” said Andrea when she sat down […] Read more
Reading time: about 1 minsThe Realogy Preferred Alliance program provides cost-effective solutions to its network of approximately 13,500 offices and approximately 254,800 independent sales associates doing business in more than 100 countries and territories around the world. And now Adwerx is one of them! That means agents affiliated with residential brands including Better Homes and Gardens® Real Estate, CENTURY […] Read more
