Reading time: about 3 minsOpen the contact list on your phone. Start scrolling. When was the last time you contacted those folks? If you’re an active real estate agent, you know the answer. Because your contact list is just one place where you’ll find your sphere of influence — the people who provide you with more than 60% of […] Read more
Reading time: about 2 minsThe Adwerx ad builder is brilliantly simple to use when creating the digital ads to promote your real estate brand. Not to toot our own horn or anything, but a lot of hard work went into making it that way. We made it simple because you are a real estate agent, not a graphic designer. […] Read more
Reading time: about 2 minsJoe Schutt takes “living your brand” to a whole new level. First of all, he loves orange. Not just any orange, either. “It’s Tangerine Tango, Pantone Matching System’s Color of the Year 2012,” he happily clarified for us. “The same orange that the famed luxury goods maker Hermes uses.” Joe is the founder and broker […] Read more
Reading time: about 2 minsIt’s real estate basics: 60% of your business comes from people you know — your sphere of influence. Your neighbors. Your book club members. Your past clients. Your agent friends. And whether you are a rookie agent or a seasoned veteran, these relationships are your bread and butter for referrals and repeat business. But interestingly, not […] Read more
Reading time: about 1 minsDid you know…. March 9th is Barbie Day June 24th is National Take Your Dog to Work Day October 7th is World Smile Day We aren’t making these up. These are just a few of the fun facts and one-of-a-kind holidays you can find on the Adwerx Real Estate Content Calendar. It’s a free downloadable spreadsheet, and […] Read more
Reading time: about 2 minsIt’s been a huge year for us at Adwerx. Here on our blog, we’ve been putting out as much good stuff we can get our hands on, from agent interviews to digital marketing guides to social media how-tos. Looking at our numbers, it’s fascinating to see what content resonated most with you — our readers! […] Read more
Reading time: about 5 minsWhen New Jersey-based Keller Williams agent Mark Slade started in real estate in 2008, he was living on food stamps. He’d just left behind a lucrative career in the fashion industry — his last position was an Executive Vice President — that went bust with the rest of the economy at the time. So he picked […] Read more
Reading time: about 1 minsHere at Adwerx, we think our CEO Jed Carlson is pretty great. But it’s nice to know others think so, too. And to have Jed added to the Inman Top 101 list is a true testament to what we always knew. Jed never stops doing, that’s for sure. We look forward to having him speak […] Read more
Reading time: about 3 minsKevin Wall wants to get you leads. He’s the founder of postAprop.com, and helping real estate agents is at the core of their mission. Kevin started with a company called BestSqueezePages.com, using a term that refers to landing pages. Landing pages are a specific kind of web page: they are meant to capture information and […] Read more
Reading time: about 3 minsWhat do you think of when you hear the word “brand?” Ford? Amazon? Coca-Cola? These are massive brands — juggernauts in the world of advertising. And you know their names because of brand awareness. As a real estate agent or broker, you are a brand, too. And the same awareness marketing tactics can work for […] Read more
