While we’re new to the world of insurance advertising, the folks at TrustedChoice.com and the Agency Nation blog are old hands. And in their post, The Least Expensive Way to Improve Agency Sales, author Marty Agather looks at the importance of understanding where your insurance business is coming from, and how your insurance advertising tactics are working. And […] Read more
In the second installment of her new video and podcast series, SamSpeaks!, Sam DeBianchi talked with Leigh Brown. Leigh is a top producing agent in Charlotte, NC. She is the author of the book Outrageous Authenticity. And above all, she is not one to mince words. Neither is Sam, of course. So we knew we […] Read more
As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business. Nobody knows this more […] Read more
You have a team of real estate agents that give you their all. How do you give them your all, too? Brokerages are built on your real estate team. The more effective each member, the more effective the team as a whole. The folks at Happy Grasshopper share our commitment to teamwork, and they have […] Read more
Real estate agents can use the URL shortener to measure in digital. One thing about web links is this: they aren’t pretty. They’re often long and very complex-looking. And when real estate agents want to share links to their web site, listings or other digital content, it can be somewhat clunky. For example, the link […] Read more
Recently, we had the pleasure of working with Samantha DeBianchi. Sam is not only a top producing agent in south Florida. She’s a sought-after real estate expert for news outlets like Fox Business, CNBC, MSNBC, Bravo, HuffPo, Forbes, Inman, and Bloomberg to name a few. Plus she’s the first female star of Million Dollar Listing […] Read more
In 2015, one-third of Realtors started at a new firm. That’s up 67% from the previous year, according to NAR. That includes new agents and current agents who were looking for a change. It’s something for brokers to keep in mind as they look at their recruiting and retention efforts. And considering the same report […] Read more
With brilliantly simple digital ads, lenders can reach local borrowers and local real estate agents online Mortgage professionals are consistently faced with the challenge of filling sales pipelines. You want to find people who need a new mortgage, so you cultivate relationships with real estate agents. Or you want to find people looking to refinance their […] Read more
When mortgage consumers think of a brand, they probably think of a large bank. These are powerhouse brands, true enough. But a “brand” in a more esoteric sense refers to the perception that consumers have about that company and therefore the product. As an independent loan officer, the loan might be the product, but YOU are […] Read more
For home buyers, the journey begins in a logical place: they start looking at homes. But really, they should first start looking for money. According to Home Mortgage Disclosure Act data compiled by LendingPatterns.com, less than 10% of buyers who got a mortgage in 2014 had pre-approvals. Yet, most tell you they prefer when buyers […] Read more
