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Joe Schutt and the strategy of giving back

Reading time: about 2 minsJoe Schutt takes “living your brand” to a whole new level. First of all, he loves orange. Not just any orange, either. “It’s Tangerine Tango, Pantone Matching System’s Color of the Year 2012,” he happily clarified for us. “The same orange that the famed luxury goods maker Hermes uses.” Joe is the founder and broker […] Read more

Sphere of influence for real estate agents - which type are you?

Which kind of sphere of influence do you have?

Reading time: about 2 minsIt’s real estate basics: 60% of your business comes from people you know — your sphere of influence. Your neighbors. Your book club members. Your past clients. Your agent friends. And whether you are a rookie agent or a seasoned veteran, these relationships are your bread and butter for referrals and repeat business. But interestingly, not […] Read more

Top real estate blog posts of 2015

Reading time: about 2 minsIt’s been a huge year for us at Adwerx. Here on our blog, we’ve been putting out as much good stuff we can get our hands on, from agent interviews to digital marketing guides to social media how-tos. Looking at our numbers, it’s fascinating to see what content resonated most with you — our readers! […] Read more

Adwerx Mark Slade Advice for New Agents Be A local Expert

Advice for new real estate agents: be a local expert

Reading time: about 5 minsWhen New Jersey-based Keller Williams agent Mark Slade started in real estate in 2008, he was living on food stamps. He’d just left behind a lucrative career in the fashion industry — his last position was an Executive Vice President — that went bust with the rest of the economy at the time. So he picked […] Read more

Inman Top 101 Adwerx CEO Jed Carlson

Adwerx CEO named to Inman Top 101 list

Reading time: about 1 minsHere at Adwerx, we think our CEO Jed Carlson is pretty great. But it’s nice to know others think so, too. And to have Jed added to the Inman Top 101 list is a true testament to what we always knew.   Jed never stops doing, that’s for sure. We look forward to having him speak […] Read more

Landing pages for real estate agents postaprop

Landing page tips for real estate agents from postAprop

Reading time: about 3 minsKevin Wall wants to get you leads. He’s the founder of postAprop.com, and helping real estate agents is at the core of their mission. Kevin started with a company called BestSqueezePages.com, using a term that refers to landing pages. Landing pages are a specific kind of web page: they are meant to capture information and […] Read more

5 top secret weapons for real estate branding

Your top 5 secret weapons for real estate brand awareness

Reading time: about 3 minsWhat do you think of when you hear the word “brand?” Ford? Amazon? Coca-Cola? These are massive brands — juggernauts in the world of advertising. And you know their names because of brand awareness. As a real estate agent or broker, you are a brand, too. And the same awareness marketing tactics can work for […] Read more