What does public relations for real estate look like? It’s when an agent is quoted as an expert on the local housing market for a newspaper. Or an agent writes an editorial for a financial news section on why renters should consider buying. Or a local news station covers a fundraiser hosted by a real […] Read more
Look up any article on generating real estate leads, and chances are you will see something along the lines of, “The market is changing.” As a real estate agent, you know the market is constantly in a state of flux, and you have to be agile enough to keep pace with the changes. One solid way […] Read more
As if you needed an excuse to get an iPad, the Coldwell Banker app CBx might just be it. The Coldwell Banker app empowers agents to create a demographic makeup of potential home buyers by attributes such as age, education, family size and average household income, as well as from where these potential home buyers […] Read more
Quick question: how many houses have you seen this month? Now imagine if you had written a blog post about each house. First of all, that would be a lot of great content. And second, who has the time to do that? Heather Sittig Jackson can help with both of those. She’s the Co-founder and […] Read more
Adwerx CEO Jed Carlson put a client’s toughest question to real estate agents: “Why do I need you?” His answer was that agents are like Sherpas: they reduce the risk of the transaction, they help carry the load and they comfort the client along the way. With this mindset, no amount of technology or automation […] Read more
Blake Andrews, the Founder of GiveBack Homes, had a lightbulb moment during his own house hunt about three years ago. He thought of families who couldn’t afford a home and decided to create a real estate business that would help improve lives. “What if we built a community of real estate professionals who want to […] Read more
In his blog post, Let It Shine: Why Personal Branding for Real Estate Agents Matters, Chris Craft of Nao Media explains how real estate agents can go beyond putting their name on a business card. It’s all about being true to YOU. Let it Shine A true brand is natural and not fabricated. A brand is […] Read more
What makes gyms like OrangeTheory Fitness, CrossFit and SoulCycle such a success? And how does that matter to you in your real estate business? The current success that is being seen in the fitness world is in the way these businesses have changed how people work out — and how they feel about it. Success […] Read more
Rick Orr has a straightforward goal: he wants to simplify the real estate agent’s life. And he’s doing that with the new platform, RealSavvy. It all started with an unhappy real estate client of his own. They exchanged emails over the course of a weekend. The client found a house on Zillow. It looked perfect. Why […] Read more
Are you using “REALTOR®” as part of your name on your Facebook personal profile? Did your mom and dad know you were going to grow up to be a REALTOR® and help you out by making it your middle name on your birth certificate? Did they say, “Oh, he looks just like his grandfather, Harry […] Read more
