Reading time: about 2 minsImagine you’re at a coffee shop. You see your mother. You greet her and talk a bit. Then the next day, you’re at the same coffee shop. You see your former neighbor. You catch up. Then the next day, you meet someone new in line and chat while you wait. Would you have the same […] Read more
Reading time: about 1 minsBoth men and women are real estate agents. But for the moment, we’re going to focus on women in this industry. Women have worked in real estate almost since its inception in 1794 and its establishment as a legitimate business in the 1840s. Today, 58% of all REALTORS® are female. To get even more specific, […] Read more
Reading time: about 1 minsCan one company have a crush on another? If so, then Adwerx has a crush on Happy Grasshopper. Or at least, we want to sit at the same lunch table and hang out together after school. It’s probably because we are both passionate about the same things: branding, messaging and helping real estate agents automate […] Read more
Reading time: about 1 minsWe asked brokers, “What’s your biggest challenge right now?” And almost all said the same thing: their biggest challenge is recruiting new real estate agents. And that got us thinking. We can help! Adwerx launched ads for your sphere of influence to help each agent nurture the relationships that help drive over 60% of their business: […] Read more
Reading time: about 3 mins“My list is a mess.” This is the most common response we hear when we introduce our new Sphere ads. As soon as we start to explain the part about uploading a list to target the digital ad, many agents slump in their seats and sigh heavily. Whether you call it a list, a database, […] Read more
Reading time: about 1 minsIndustry: Mortgage Products: Sphere Ads Customer Name: Graham Peterson Brokerage/Business Name: HomeBridge Financial Services “My business is a referral business, and that’s what Adwerx did for me.” Graham Peterson has held an impressive array of positions throughout his 27-year tenure in the mortgage industry. He’d been out of the retail part of the industry for some time, […] Read more
Reading time: about 1 minsDavid Bromstad wants you to break the rules. We had an exclusive conversation with him in his hometown of Miami and seized the moment to pick his amazing designer brain, and he has some great guidance for real estate agents. Watch the video House staging tradition dictates that real estate agents encourage sellers to depersonalize […] Read more
Reading time: about 2 minsIn real estate, the word “sphere” gets tossed around a lot. But we don’t all use it the same way. This is what real estate tech expert and speaker Jeff Lobb discussed with participants of the Inman Webinar, “Don’t Fear Your Sphere: Automate Your Marketing Without Abdicating Your Voice.” If you missed it, visit Inman […] Read more
Reading time: about 2 mins“We spend 85% of our time on technical or transactional work and only 15% on the work that matter most — our relationships,” shared Engel & Völkers CEO Anthony Hitt on stage at the EVUSA Exchange event in Dallas. “Let’s change that!” So how do you offload the work that keeps you from the relationships? […] Read more
Reading time: about 1 minsIndustry: Real Estate Products: Listing Ads Customer Name: Scott Lehmann Brokerage/Business Name: Better Homes & Gardens Sonoran Desert Lifestyles “Our advertising campaign through Adwerx is now our top referral program.” Scott Lehmann is a successful agent in Phoenix, Arizona, and he took to the Adwerx listing ad product immediately. He was then able to increase his engagement […] Read more
