Reading time: about 1 minsDid you know…. March 9th is Barbie Day June 24th is National Take Your Dog to Work Day October 7th is World Smile Day We aren’t making these up. These are just a few of the fun facts and one-of-a-kind holidays you can find on the Adwerx Real Estate Content Calendar. It’s a free downloadable spreadsheet, and […] Read more
Reading time: about 2 minsIt’s been a huge year for us at Adwerx. Here on our blog, we’ve been putting out as much good stuff we can get our hands on, from agent interviews to digital marketing guides to social media how-tos. Looking at our numbers, it’s fascinating to see what content resonated most with you — our readers! […] Read more
Reading time: about 5 minsWhen New Jersey-based Keller Williams agent Mark Slade started in real estate in 2008, he was living on food stamps. He’d just left behind a lucrative career in the fashion industry — his last position was an Executive Vice President — that went bust with the rest of the economy at the time. So he picked […] Read more
Reading time: about 1 minsHere at Adwerx, we think our CEO Jed Carlson is pretty great. But it’s nice to know others think so, too. And to have Jed added to the Inman Top 101 list is a true testament to what we always knew. Jed never stops doing, that’s for sure. We look forward to having him speak […] Read more
Reading time: about 3 minsKevin Wall wants to get you leads. He’s the founder of postAprop.com, and helping real estate agents is at the core of their mission. Kevin started with a company called BestSqueezePages.com, using a term that refers to landing pages. Landing pages are a specific kind of web page: they are meant to capture information and […] Read more
Reading time: about 3 minsWhat do you think of when you hear the word “brand?” Ford? Amazon? Coca-Cola? These are massive brands — juggernauts in the world of advertising. And you know their names because of brand awareness. As a real estate agent or broker, you are a brand, too. And the same awareness marketing tactics can work for […] Read more
Reading time: about 2 mins“I’ll wait until the new year to start a new campaign.” “The holidays are pretty quiet for us.” “Buyers and sellers won’t be active until spring, so we’ll pick it up then.” These are real statements from real agents. And while they are correct about the seasonal ebb and flow of the real estate market, […] Read more
Reading time: about 1 minsThe real estate industry may change, but so much of marketing for real estate remains tried and true. At the NAR 2015 conference in San Diego, Adwerx chatted with attendees and vendors, and we asked, “What’s your favorite marketing tip?” Of all the tips we got, our favorite insights were from Bill Risser of The […] Read more
Reading time: about 1 minsIt’s the season of gratitude, and we find that real estate agents really know how to say thank you. In fact, we asked many of the agents who use Adwerx to share some of the unique ways they have said thank you to clients. These are some of our favorites — from the personalized and […] Read more
Reading time: about 3 minsThe most pivotal moment in Julian Culton’s real estate career was also his absolute worst. It was early days, in just his third or fourth transaction. Everything seemed to go fine, or so Julian thought. But after the closing, he received a letter from his supposedly happy client. “It was a ‘Top 10’ list of […] Read more
