Blog

Landing pages: sweat the details

Reading time: about 2 mins

You’ve used awareness marketing to build your brand, and drive traffic to your website. Now what? In this lesson, we’ll be covering the basics of a good destination page. This is one of the most important factors of turning traffic into clients.

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Referrals: the value of a client

Reading time: about 3 mins

Did you know that 88% of home buyers say they would use their real estate agent again? Did you know that 25% actually do use their agent again? In this lesson, we’ll be discussing what you can do to make sure that you’re number is much higher than 25%.

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Real estate advertising: awareness marketing & lead generation

Reading time: about 3 mins

When running your own real estate business, it can be easy to approach marketing as one big task. That approach can make it feel like there is less on your plate. In reality, marketing is a much more sophisticated and nuanced discipline. Two important aspects of this discipline are awareness marketing and lead generation. This article will discuss these two complimentary forms of advertising, exploring their effects on each other, and in turn, your business.

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From the trenches: lessons from Lisa Archer, co-founder of The Geeky Girls

Reading time: about 3 mins

This month’s “From the Trenches” post comes from Lisa Archer, co-founder of The Geeky Girls. Lisa is a licensed realtor in Charlotte, NC, where she is the Chief Opportunity Officer at Live Love Realty. Live Love Realty currently operates out of seven locations, with two more opening soon. The Charlotte office alone had $50 million in sales last year.

Lisa has spoken at multiple real estate conferences, including Inman Connect, Agent Reboot, and Keller Williams Mega Camp. She was also voted one of the Inman 100 Most Influential Leaders in Real Estate for 2013 and 2014, and one of the Swanepoel Power 200 for Social Media. We’re excited to have her share some of her expertise!

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Upgrading the real estate experience: 3 tech tips from Raj Qsar

Reading time: about 3 mins

This week, we have a guest post from Raj Qsar, principal and owner of The Boutique Real Estate Group in Orange County, CA,  a contributor for Inman News, and one of the Top 100 Most Influential Real Estate Leaders for 2013. His company is one of the most dominant real estate firms in Orange County. They focus heavily on utilizing technology to provide more complete and convenient service to all of their customers. 

 

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digital advertising for real estate agents

Real estate branding: digital advertising for the big picture

Reading time: about 2 mins

There is no doubt that the way we advertise has evolved over the years. In the “Mad Men” days of advertising, hot shot ad execs pitched print campaigns with compelling copy and creative, all with the sole mission of establishing brand awareness and making consumers purchase. Now, advertisers have adapted to the times.  Although the methods of delivery have changed from magazines and televisions to mobile devices and computers, the classic strategies still apply—developing your brand and connecting to your audience in a way that inspires them to convert. 

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