Where do your mortgage leads come from? Let’s look at the numbers. According to the Consumer Finance Profile of 2013 Mortgage Borrowers, 38.8% of mortgages were for home purchases while 61% were for refinancing existing homes. So that means there are two sources for mortgage business: real estate agents who are working with new home buyers […] Read more
Today’s post is by Michael Beckerman. He is a 25-year veteran of the public relations industry and author of the Second Time Around blog. Michael was previously the founder and CEO of Beckerman Public Relations and Chairman of Antenna Group, two of the largest independent agencies in the country. He is now CEO of The […] Read more
Real estate agents know it’s all about negotiation. Until it isn’t. Last fall, a lovely family approached Wilmette, Illinois agent Lisa Finks of @properties to list their North Shore home. It had been on the market the previous year without success. They were understandably eager to sell and move on with their lives. After […] Read more
Real estate professionals must embrace savvy digital marketing strategies in our hyper-connected world. Within these strategies are specific tactics that can transform your marketing from the mundane to the magnificent. There’s value in postcards, calendars, and business cards but digital marketing is the best way for real estate professionals to leverage their money and time. Allow […] Read more
What would you do if a thousand people asked you for the same thing? That’s what happened to us here at Adwerx. Nearly a thousand real estate brokers asked us for help with a specific part of their business: recruiting and retention. It wasn’t surprising once we looked at the data. According to NAR’s 2016 report, […] Read more
Here at Adwerx, we recently did our very first Facebook Live posts with Samantha DeBianchi and real estate luminaries such as Leigh Brown and Laurie Weston Davis. It was incredibly exciting and the engagement we saw was both surprising and encouraging. And it wasn’t as hard as we thought! How did we do it? Simple. We asked […] Read more
Few real estate agents embody the power of public relations like Samantha DeBianchi. Samantha is the principal broker at DeBianchi Real Estate in Ft. Lauderdale Florida, and the first female star of Million Dollar Listing Miami on Bravo TV. Her expert advice and opinions have been featured on major media outlets including Fox Business, Fox News, CNBC, […] Read more
Few real estate agents embody the power of public relations like Samantha DeBianchi. Samantha DeBianchi is the principal broker at DeBianchi Real Estate in Ft. Lauderdale Florida, and the first female star of Million Dollar Listing Miami on Bravo TV. Her expert advice and opinions have been featured on major media outlets including Fox Business, Fox News, […] Read more
Much of a real estate transaction is need-to-know. And buyers often need to know everything. Agent Lynn Johnson was working with a couple who were relocating from the mountains of Asheville, NC to the Triangle area. She guided them diligently through a search for a home that would fit their needs and wants. They finally […] Read more
Real estate agents are already helping people — it’s part of the job description. And the way they help people, when done right, is still an experience that can’t be supplanted by technology. But some agents of change go above and beyond, weaving charitable giving or good works into their business plan. They host fundraisers […] Read more
