Reading time: about 2 minsMichael Druckman had paid his dues in the corporate world. After a glittering career in publishing, working for The New Yorker, USA Today and Playboy, Michael was ready to put his feet up. But his wife had other ideas. “She wasn’t going to let me sit around and watch ‘Judge Judy’ all day,” he laughed. […] Read more
Reading time: about 1 minsDid you ever meet a group of new folks and thought to yourself, “I belong here!” That’s how the Adwerx crew felt at Keller Williams Family Reunion last year. In fact, we have a super-fun video of all the warm, welcoming people were lucky enough to meet. And we look forward to meeting even more of you […] Read more
Reading time: about 1 minsAdwerx is packing up our powerpoints and polishing our iPads to join the 3000+ attendees at Inman Connect 2016 in New York City! Not only do we have a kiosk (come find us at D4!) but our CEO Jed Carlson will be speaking on Friday January 29 at 10:40am. And we look forward to spending […] Read more
Reading time: about 3 minsAs a busy real estate agent, you’re looking for ways to grow your business. Aside from making a carbon copy of yourself or finding a time machine, there is a way to help you do more in less time: automate. Marketing automation, also known as programmatic marketing, is the process of taking a marketing tactic […] Read more
Reading time: about 3 minsIf you do a Google search for the phrase “lead generation,” guess how many results you’ll find? Over one million. You don’t have to be an industry expert to know that lead generation is a big deal. And some real estate agents believe it’s the only thing that matters when it comes to marketing. But […] Read more
Reading time: about 3 minsOpen the contact list on your phone. Start scrolling. When was the last time you contacted those folks? If you’re an active real estate agent, you know the answer. Because your contact list is just one place where you’ll find your sphere of influence — the people who provide you with more than 60% of […] Read more
Reading time: about 2 minsThe Adwerx ad builder is brilliantly simple to use when creating the digital ads to promote your real estate brand. Not to toot our own horn or anything, but a lot of hard work went into making it that way. We made it simple because you are a real estate agent, not a graphic designer. […] Read more
Reading time: about 2 minsJoe Schutt takes “living your brand” to a whole new level. First of all, he loves orange. Not just any orange, either. “It’s Tangerine Tango, Pantone Matching System’s Color of the Year 2012,” he happily clarified for us. “The same orange that the famed luxury goods maker Hermes uses.” Joe is the founder and broker […] Read more
Reading time: about 2 minsIt’s real estate basics: 60% of your business comes from people you know — your sphere of influence. Your neighbors. Your book club members. Your past clients. Your agent friends. And whether you are a rookie agent or a seasoned veteran, these relationships are your bread and butter for referrals and repeat business. But interestingly, not […] Read more
Reading time: about 1 minsDid you know…. March 9th is Barbie Day June 24th is National Take Your Dog to Work Day October 7th is World Smile Day We aren’t making these up. These are just a few of the fun facts and one-of-a-kind holidays you can find on the Adwerx Real Estate Content Calendar. It’s a free downloadable spreadsheet, and […] Read more
