Advertising real estate online is mainstream in the industry. But how do you stand out? Creativity in the content and strategic placement of your ads are two key factors. But retargeting is a strategy that places your ad in front of prospective customers over and over again. That's effective advertising for real estate.

Advertising words for real estate come from the home buyers prospective. Listing of a listing may seem right because all the other real estate agents are doing it to sell. But that's why you want to do something different. Make your ads stand out by describing what the buyer wants to feel. It's not a house for them—it's a home.

Real estate advertising should always be about maximizing the bang for your buck. Advertising is an investment in your business and your brand. That doesn't mean you should empty your bank account, but without advertising, you are losing money. Luckily, we've compiled a real estate advertising guide for new agents, so their businesses will go bang without their dollars going up in smoke.