Reading time: about 2 minsWhen Adwerx CEO Jed Carlson sat down with Century21 Redwood Realty Director of Leads Management Billy Ekofo, the word “leads” was said pretty often. After all, real estate agents think about leads pretty often, so that stands to reason. But it was Billy’s role that inspired Jed to think about Harry Potter. Billy’s role at […] Read more
Reading time: about 3 minsHow do you market your real estate brand today? It’s rare that you find a marketing book that’s not only a joy to read but packed so full of actionable advice you’re going to want bookmarks for our favorite sections to read again and again. The Road to Recognition is that book. Written by […] Read more
Reading time: about 3 minsAdwerx CEO Jed Carlson put a client’s toughest question to real estate agents: “Why do I need you?” His answer was that agents are like Sherpas: they reduce the risk of the transaction, they help carry the load and they comfort the client along the way. With this mindset, no amount of technology or automation […] Read more
Reading time: about 4 minsI work closely with real estate agents every day. Dozens of my closest friends are real estate agents and a lot of agents cringe at the term FSBO (For Sale By Owner). And I put my home on the market to sell it myself. I was a FSBO. Before you panic, there are a couple […] Read more
Reading time: about 2 minsStay in front of contacts with patent-pending Quick Adder™ tool for sphere ads It’s happened to you. You’re at a neighborhood party. Or a baby shower. Maybe a networking event. And someone hands you a business card after hearing you’re a real estate agent. How do you stay top of mind with that new contact and […] Read more
Reading time: about 3 minsThinking of digital ads? You need a real estate landing page. Here’s why. No online advertising campaign is complete without a place for interested home buyers and sellers to end up after they click-through. The most effective solution is a real estate landing page, the goal of which is to expand on the promises made […] Read more
Reading time: about 2 minsThe Real Estate Community’s Online Presence Expert explains how agents and brokers can do more with LinkedIn Mention social media to real estate agents, and their first response will probably be Facebook. Their second response might be Instagram — if they’re really on the cutting edge. But few will mention LinkedIn. Online Presence Expert & […] Read more
Reading time: about 2 minsFor loan officers, real estate agents and other professionals, there are two typical kinds of sales models. There is the first model, which is transactional. I have something you want. You buy it. We’re done. The second model is a relationship. I get to know you, I understand your needs, and I offer you a […] Read more
Reading time: about 1 minsAt the Berkshire Hathaway HomeServices convention in Phoenix, one lucky BHHS agent will win a digital camera. Come to the Adwerx booth #407 to learn more. Sign up for a free marketing consultation Adwerx is a proud member of the BHHS Preferred Supplier Program. And we offer complimentary marketing consultations to BHHS agents. These consultations […] Read more
Reading time: about 2 minsSit down with David Greenspan and he’s going to talk to you about your retirement plan. But he’s not a financial advisor. He’s from KiTS, a powerful marketing system that uses Variable Data Printing. KiTS stands for Keep in Touch Systems, a platform run by WAM Interactive. And when real estate agents come to him […] Read more
