Chris Craft on personal branding for real estate

Reading time: about 2 minsIn his blog post, Let It Shine: Why Personal Branding for Real Estate Agents Matters, Chris Craft of Nao Media explains how real estate agents can go beyond putting their name on a business card. It’s all about being true to YOU. A true brand is natural and not fabricated. A brand is uncovered and not […] Read more

what can real estate agents learn from the gym

Chad Hyams: what can real estate agents learn at the gym?

Reading time: about 3 minsWhat makes gyms like OrangeTheory Fitness, CrossFit and SoulCycle such a success? And how does that matter to you in your real estate business? The current success that is being seen in the fitness world is in the way these businesses have changed how people work out — and how they feel about it. Success […] Read more

Laurie Weston Davis

Is REALTOR® on your birth certificate?

Reading time: about 2 minsAre you using “REALTOR®” as part of your name on your Facebook personal profile? Did your mom and dad know you were going to grow up to be a REALTOR® and help you out by making it your middle name on your birth certificate? Did they say, “Oh, he looks just like his grandfather, Harry […] Read more

Create real estate flyers

Creating Real Estate Flyers That Pop

Reading time: about 2 minsIs there a more time-tested advertising tool than the real estate flyer? A simple and effective essential for your real estate business, flyers are now even easier to create by downloading templates free of charge. Once you have the template, you might find yourself staring at a blank screen. As a real estate agent, you […] Read more

Andrea Geller Be The Sherpa

#BeTheSherpa: Andrea Geller and the real estate circle of life

Reading time: about 3 minsAdwerx CEO Jed Carlson put a client’s toughest question to real estate agents: “Why do I need you?” His answer was that agents are like Sherpas: they reduce the risk of the transaction, they help carry the load and they comfort the client along the way. With this mindset, no amount of technology or automation […] Read more

real estate marketing company

Do You Need a Real Estate Marketing Company?

Reading time: about 3 minsAs a REALTOR, you know your homes, your communities, and your customers. Getting the word out about those homes to those customers in your community might not be your strong suit. A good real estate marketing company isn’t going to tell you how to do your job, but they can help you focus on what […] Read more

Katie Lance GetSocialSmart Academy

Katie Lance’s #GetSocialSmart Academy Launch Party

Reading time: about 2 minsIt’s 10am on Tuesday morning and Katie Lance is already drinking. But it isn’t anything to worry about. In fact, it’s a celebration. Katie is launching her brand new #GetSocialSmart Academy. “The biggest thing that’s ever happened to our business is happening right now!” she announced. She was live on not one but three social […] Read more

newspaper advertising for real estate

Newspaper advertising for real estate

Reading time: about 2 minsNewspaper ads might not be the first thing you think of when getting the word out about your real estate business. After all, you’re reading this on a laptop or mobile device, and you’ve probably gotten all your news for the day and completed most of your tasks on those same devices. However, newspaper advertising […] Read more

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