Andrea Geller Be The Sherpa

#BeTheSherpa: Andrea Geller and the real estate circle of life

Reading time: about 3 minsAdwerx CEO Jed Carlson put a client’s toughest question to real estate agents: “Why do I need you?” His answer was that agents are like Sherpas: they reduce the risk of the transaction, they help carry the load and they comfort the client along the way. With this mindset, no amount of technology or automation […] Read more

real estate marketing company

Do You Need a Real Estate Marketing Company?

Reading time: about 3 minsAs a REALTOR, you know your homes, your communities, and your customers. Getting the word out about those homes to those customers in your community might not be your strong suit. A good real estate marketing company isn’t going to tell you how to do your job, but they can help you focus on what […] Read more

Katie Lance GetSocialSmart Academy

Katie Lance’s #GetSocialSmart Academy Launch Party

Reading time: about 2 minsIt’s 10am on Tuesday morning and Katie Lance is already drinking. But it isn’t anything to worry about. In fact, it’s a celebration. Katie is launching her brand new #GetSocialSmart Academy. “The biggest thing that’s ever happened to our business is happening right now!” she announced. She was live on not one but three social […] Read more

newspaper advertising for real estate

Newspaper advertising for real estate

Reading time: about 2 minsNewspaper ads might not be the first thing you think of when getting the word out about your real estate business. After all, you’re reading this on a laptop or mobile device, and you’ve probably gotten all your news for the day and completed most of your tasks on those same devices. However, newspaper advertising […] Read more

Real Estate Online Marketing Tips

5 Online Real Estate Marketing Tips for Agents

Reading time: about 3 minsYour buyers are out there, and they’re searching online. Will they find you in the search? The National Association of REALTORS estimates 92% of home buyers used the Internet during the house-hunting process for information and research. Your online real estate marketing strategy will help you open doors to new clients, and to help your […] Read more

Snapchat for real estate 101 with Katie Lance

Reading time: about 4 minsDo you use Snapchat for real estate? Maybe we should take a step back. Do you use Snapchat at all? If either of those questions induced panic, never fear. Social media doyenne Katie Lance is here. And as ever, she’s going to make understanding this social media platform easy and straightforward. And take heart. At […] Read more

The Best in Real Estate Branding

Reading time: about 3 minsCreating the best real estate branding is all about creating the best impression. So you put your picture up on your website? Great, now buyers know your face, but they still don’t know your brand. Having the confidence to creatively (yet succinctly) show what makes you a REALTOR above the crowd is the key to […] Read more

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