Lender now provides brand marketing for every loan officer with personalized, hyperlocal ads
May 10, 2023 – The mortgage entrepreneurs leading Mortgage Investors Group are fulfilling a pledge to help their loan officers stay at the forefront of technology and innovation by launching a customized and hyperlocal digital advertising strategy with Adwerx. The Adwerx Platform seamlessly generates personalized and company-branded digital ads to fast-track awareness of the services provided by each of the firm’s dedicated loan officers.
Adwerx’s Platform makes it easy for both the brokerage and its producers to build brand awareness by seamlessly generating ads that appear on Facebook, Instagram, popular mobile apps, and premium websites that potential clients visit on a daily basis. Using a best practice known as retargeting, these automated ads increase visibility and maximize online exposure as the loan officers’ ads follow potential clients who have visited their web page to subsequent sites they visit.
The loan officers at Mortgage Investors Group also receive access to a pre-made inventory of personalized ads through a branded, self-service portal that they can run individually, complementing their automated campaigns. All ad templates are built with the firm’s marketing team to be brand compliant, freeing the loan officers from fear that ads won’t meet regulatory or company brand standards.
By implementing Adwerx, Mortgage Investors Group is better equipped to attract, develop, and support its mortgage lending professionals by helping them reach critical referral networks to earn new business. To learn more, visit adwerx.com.
Adwerx is an industry-leading digital advertising automation platform known for helping real estate and mortgage firms win more business and retain top talent. Scalable for businesses of any size, Adwerx personalizes advertising using best practice techniques and rich message delivery for hundreds of enterprises and their individual producers across the United States and Canada.
Adwerx is on a mission to redefine how the real estate, mortgage, wealth management, and financial services industries attract new customers and nurture existing ones by providing them with personalized and scalable marketing solutions to profitably grow their business. To learn more, visit www.adwerx.com.
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