Mortgage firm leverages Customer Relationship Advertising™ from Adwerx to stay top-of-mind with local community
June 17, 2022 — Legacy Second Chance Mortgage, an independent mortgage lender based in Lubbock, Texas, is launching Customer Relationship Advertising with Adwerx. The firm is focused on finding solutions for those that may not qualify under traditional lending guidelines, and will now be able keep its brand top-of-mind with personalized digital advertising to contacts in their database.
The Adwerx CRA software connects with Legacy Second Chance Mortgage’s CRM platform to generate personalized digital ads that “follow” the lender’s specific list of current clients and prospects (pulled from the CRM) as they browse the web and social media – keeping them in front of the people that matter most to their business.
“We’re excited to engage with a platform that helps us build relationships with our clients,” said David Fuller, Owner at Legacy Second Chance Mortgage. “Adwerx will help us leverage the ability to target our advertising to our exact list of targets so we can grow our business and maintain our focus on client service.”
Adwerx has seen rapid adoption among the nation’s most innovative brokerages and has been proven to increase producer productivity. To learn more about Adwerx solutions for your firm, visit adwerx.com.
About Legacy Second Chance Mortgage
Legacy Second Chance Mortgage provides private real estate financing for individuals or investors seeking special loan terms or for those that may not qualify under traditional lending guidelines.
For home buyers, we do our best to find a way to say YES to your loan. We’re not able to qualify every borrower that comes our way, but we do qualify about 65% of the borrowers that come to us after being rejected by traditional lenders.
Adwerx delivers Advertising Automation as a Service for over 500 enterprises and over 400,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.
Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at adwerx.com.