Real estate advertising should always be about maximizing the bang for your buck. Advertising is an investment in your business and your brand. That doesn't mean you should empty your bank account, but without advertising, you are losing money. Luckily, we've compiled a real estate advertising guide for new agents, so their businesses will go bang without their dollars going up in smoke.
Advertising real estate is an important part of your marketing budget. For the most part, your money is best spent online as more and more home buyers conduct their house hunting on the Internet. Since most home buyers will engage with the first real estate agent they speak with, it's important that your real estate advertising be highly visible online.
Creative real estate marketing is some of the most visible out there, with billboards, yard signs, and broadcast ads everywhere. How can we make yours stand out from the rest? How do you use emotion and brand identity to grow your business? Here are some tips for creative real estate advertising.