The Wonderful ‘Woo’ of Ron E Armstrong

Ron E Armstrong Asheville Real Estate Adwerx

From the definition of WOO (Clifton’s StrengthsFinder)

Definition 1:

Woo stands for winning others over. You enjoy the challenge of meeting new people and getting them to like you. Strangers are rarely intimidating to you. On the contrary, strangers can be energizing. You are drawn to them. You want to learn their names, ask them questions, and find some area of common interest so that you can strike up a conversation and build rapport.

Definition 2:


Okay, we added that second definition. But the Asheville-based Keller Williams associate embodies that strength so explicitly, it’s hard not to make him the poster child. Ron’s other attributes from the StrengthsFinder include Learner, Positivity, Intellection and Communication. His personal brand isn’t about a color or a symbol. It’s about passion and authenticity.

Who wouldn’t want to work with someone like that?

Ron started focusing on luxury real estate in the mountains of Asheville and surrounding areas in 2006.

“I was totally out of my league at first,” confessed Ron. “But I was fascinated by the level of service. It’s concierge level.” Extreme customer service was already rich in his resume, with past lives as a waiter, a housekeeper, a community organizer.

All those roles prepared Ron for real estate. And he hasn’t looked back. He hasn’t stopped learning, either.

“To be a luxury agent, you have to credentialize, study, network and demonstrate sales,” he said. That’s the sweat equity behind the style. It’s not about luck.

Today, the luxury market fits Ron like a bespoke suit. And since he had such an in depth understanding of his own strengths, he was able to build a team to fill out the abilities he needed. “I don’t have to be these other things. I can hire those out.”

His message to other agents? It’s not about you.

“I only care about what our clients think. Do your work and we will both be successful for our clients. Stop being emotional.”

This from a guy whose personal brand is passionate? Yes indeed. But the passion Ron has is directed to his clients. When it comes to the deal, he’s all business. That doesn’t mean he is burning the midnight oil. Ron knows he has to put the phone down and have face time with the ones he loves.

“My word for the year is fulfillment. I want to feel like the treadmill is worth something.” And right now, that something is just about everything.

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