Firm automates brand advertising for every loan officer through the digital platform with proven ROI
Inspiro Financial, is a mortgage lender with a “people first” mindset. As part of the Panorama Mortgage Group (PMG), Inspiro Financial is a joint venture between PMG and one of the country’s largest real estate firms. Today, Inspiro is launching the Adwerx platform, the gold standard for digital advertising in real estate. Adwerx adapted their technology to serve the mortgage industry with the same automation that has delivered unprecedented business growth for real estate firms.
Through the Adwerx Automation Platform, campaigns run for every loan officer automatically across Facebook and Instagram, and premium websites. In collaboration with the Adwerx team, firms create a pre-compliant template for their ads, have full control over whether ads can be edited by LOs, and have final approval of any edited ads. Their digital brand ads allow loan officers to reach home buyers directly, and also stay top-of-mind with their referral networks.
“Inspiro Financial is dedicated to finding innovative solutions for our firm and our clients,” said Bryson Harper, Marketing Specialist at PMG. “Online advertising is an essential piece of a modern marketing plan, and Adwerx has demonstrated success. The platform will automate this complicated and time-consuming process so our LOs can deliver a personal lending touch to our clients”.
Mortgage advertising has traditionally been fraught with compliance challenges, making it impossible for firms to run automated advertising. With Adwerx’s proprietary compliance approval dashboard, the approval process is streamlined, and communication updates for their internal compliance process are fully automated, making the process much less burdensome for the compliance team.
With a proven 15% increase in productivity for sales producers, Adwerx will enable the loan officers at Inspiro Financial to build their personal brands alongside the firm’s brand, growing and maintaining a personal connection with the people important to their business. Loan officers have access to ads targeting potential home buyers, past clients, and real estate agents. Ads run on premium websites, social media, and streaming TV.
To learn more about Adwerx solutions for your firm, visit enterprise.adwerx.com/mortgage.
About Inspiro Financial
Inspiro Financial provides a transparent and simple lending experience to assist clients in achieving their homeownership dreams. The team at Inspiro is here to guide you every step of the way, and we are committed to uncompromising integrity and authenticity. Our employees are filled with unselfish and humble dedication to our clients. Inspiro Financial was built with a people first mindset, and we are constantly striving for superior transparency where lending can truly be a breeze.
Adwerx delivers Advertising Automation as a Service for over 200 enterprises and over 250,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.
Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at adwerx.com.