Brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns
Hickory Real Estate Group launches Adwerx to power digital advertising for all of its agents. The firm is now automating online ads for newly listed properties, plus custom retargeting campaigns for every agent. Agents also have the ability to run local, personalized streaming TV commercials.
As a progressive real estate firm, Hickory Real Estate prides itself on being technologically advanced, while also focusing on the establishment and growth of its agents. Now, the company will provide a solution that has been proven to impress sellers, while helping agents win 35% more listings through Adwerx’s fully automated solution.
Adwerx delivers each client a fully integrated, results-oriented digital marketing solution, helping agents to:
- Exceed their clients’ expectations and create immediate online visibility for their listings with automated ads that are displayed on Facebook, mobile apps, and premium websites that consumers and potential home buyers visit regularly.
- Extend agents’ reach with intelligent retargeting that recaptures the interest of prospects. 43% of their website visitors (potential clients) are more likely to convert as a result of online retargeting ads that follow their online behavior.
- Deliver next-level brand exposure on Streaming TV, the most successful advertising medium with 78% of U.S. households now subscribing to a video streaming service.
All Hickory Real Estate Group agents also receive access to a pre-made inventory of custom, personal brand ads through a self-service portal that they can run individually, complementing their automated campaigns. As a part of this portal, agents can target qualified prospects directly with personalized commercials on streaming TV services, giving them unprecedented access to TV as a marketing channel with custom targeting at an affordable price point.
“Hickory Real Estate Group is committed to investing in the latest technology to ensure our agents can build their brands and win more listings,” said Kathleen Kelly, Broker/Owner at Hickory Real Estate Group. “Adwerx provides a seamless solution for our agents to do this by maximizing the visibility of our properties for sale, and giving our agents innovative ways to build their brands online and on TV.”
It is essential for both agents and brokers to use digital advertising to stay at the forefront of today’s competitive real estate market. Adwerx delivers comprehensive digital advertising strategies that are easy to create and deploy, while enabling brokerage leaders to recruit and retain top talent. With a service that is simple and efficient, agents can focus on the human relationships that build business. To learn more, visit adwerx.com.
About Hickory Real Estate Group
Hickory Real Estate Group was founded in 2010 by Mike and Kathleen Kelly. They had been working together as a team with a local large franchise firm and decided that it was time to go out on their own. Both Mike and Kathleen grew up in entrepreneurial families so it was a natural progression for them to strike out on their own.
Five years later Hickory Real Estate Group has grown into the top non-franchise real estate firm in the Hickory, Newton, Conover area with a focus on how to best serve their clients not just through their marketing but through the relationships formed with clients.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.