First Equity Home Loan Invests In Referral Accelerating Technology With Adwerx

Mortgage firm launches automated digital advertising to stay top-of-mind with local community

May 16, 2023 – First Equity Home Loan is focused on providing innovative solutions that help its loan officers better promote themselves, while allowing them to focus on guiding clients through the loan application and approval process. As part of that commitment, First Equity Home Loan now automates personalized, hyperlocal digital advertising through its collaboration with Adwerx. 

As part of the program, First Equity Home Loan is leveraging Adwerx-enabled retargeting campaigns. Unlike retargeting campaigns from other companies, the Adwerx service is individualized to each loan officer while also being fully automated so the loan officer doesn’t have to do anything for the ad to run. 

The ads target potential home buyers and real estate agents, and appear across the social media platforms and premium websites visited by potential clients. They feature the photo, name and contact information of the nearby loan officer whose website they visited. Retargeting campaigns inspire a sense of confidence and familiarity at a local level, and the digital brand ads allow loan officers to reach home buyers directly, while staying top-of-mind with their referral networks. 

Adwerx has a proprietary compliance firewall built into its platform that helps address the regulatory challenges that have traditionally prevented mortgage firms from entering the world of automated advertising. With their compliance approval dashboard, firms create a pre-compliant template and also have full control over final approval of edited ads. 

To learn more about Adwerx solutions for your firm, visit

About Adwerx

Adwerx is an industry-leading digital advertising automation platform known for helping real estate and mortgage firms win more business and retain top talent. Scalable for businesses of any size, Adwerx personalizes advertising using best practice techniques and rich message delivery for hundreds of enterprises and their individual producers across the United States and Canada. 

Adwerx is on a mission to redefine how the real estate, mortgage, wealth management, and financial services industries attract new customers and nurture existing ones by providing them with personalized and scalable marketing solutions to profitably grow their business. To learn more, visit

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